Essential Duties and Responsibilities
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following other duties that may be assigned:
Develop and implement user interfaces for websites and web applications. Write clean, efficient, accessible, and maintainable code using HTML, CSS, and JavaScript or jQuery.
Ensure responsive and cross-browser compatibility of web applications. Collaborate with design team members and agencies to implement visual design intent.
Conduct thorough testing and debugging of websites, emails, and applications. Optimize application performance for maximum speed, accessibility, and scalability.
Collaborate with internal and external back-end developers, creative agencies, marketing agencies, and other stakeholders to deliver high-quality end products through support, design reviews, code reviews, QA, and unit testing.
Research, analyze, and monitor market trends and demographic factor changes to capitalize/react to market opportunities involving advertising programs, merchandising policy, product packaging, and current web trends.
Experiment, establish, and execute online marketing goals through implementing and maintaining strategy, content management, email marketing, advertising, promotions, social media, surveys, focus groups, and innovative web development/utilization.
Develop and maintain W3C and WCAG-compliant HTML/CSS/JavaScript page-level code while directing/coordinating with internal and external providers to increase web performance and usability.
Plan, track, and manage multiple projects involving various workflows, personnel and delivery dates.
Collaborate, support, and provide guidance to content creators, technical personnel, service providers, marketing team members, product development team members, consultants, and external providers on projects, campaigns, email marketing initiatives, general deliverables/queries, social media, general site optimization, and search engine optimization.
Prepare general and specific online marketing/sales/performance reports on request or in preparation for presentations.
Qualifications
The requirements listed below represent the knowledge, skill, and ability required.
A Bachelor's degree (B. A.) from a four-year College or university, one to two years of related experience, or an equivalent combination of education and experience.
Advanced skill level in Photoshop, Illustrator, HTML Editors, Mac and/or PC Skills (work environment PC), and an understanding of social media and new internet technologies. Familiarity with web usability standards, accessibility, performance best practices, and implementation.
Required Programming Languages: HTML and CSS (not WYSIWYG editors).
Preferred Programming Languages: JQuery or JavaScript, Node JS, HTML Email.
Ability to interpret technical procedures, documentation, analytics, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to troubleshoot and resolve daily website issues and support front-end site functionality.
Experience in developing and enhancing CMS-based e-Commerce websites using best practices.
Discover, attend, and report on conferences and seminars to discover new opportunities.
Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor’s degree from a four-year college or university, one to two years of related experience, or an equivalent combination of education and experience.
- Advanced skill in Photoshop and Illustrator.
- HTML and CSS programming skills using non-WYSIWYG editors.
- Mac and/or PC skills, with PC as the work environment.
- Understanding of social media and emerging internet technologies.
- Familiarity with web usability standards, accessibility, performance best practices, and implementation.
- Ability to interpret technical procedures, documentation, analytics, and governmental regulations.
- Ability to write reports, business correspondence, and procedure manuals.
- Ability to troubleshoot and resolve daily website issues and support front-end site functionality.
- Experience developing and enhancing CMS-based e-commerce websites using best practices.
- JavaScript or jQuery programming skills.
- Node.js programming skills.
- HTML email development experience.
- Ability to attend conferences and seminars and report on opportunities.
What We Do
Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Westwood, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Servus®, NEOS®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth.
