Freelancer - Social Specialist

Company Description

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content

Job Description

RESPONSIBILITIES

Responsible for the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

JOB FUNCTIONS

1. Achieve the minimum required turn-around time for campaign implementation
2. Implement the campaigns within 24 hours of receiving material from client/creative agency, after the campaign schedule is approved by client
3. Send updated and accurate creative matrix to the creative agency within 24 hours after being briefed into campaign management
4. Inform the digital agency of any requirements (website creation/updates, tracking codes/pixels, social media channels and access, social media posts, etc) for effective implementation of the campaign before campaign start date
5. Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets
6. Send screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
7. Monitor and manage the budgets on all self-managed platforms (e.g. Facebook, Instagram, Twitter, Google, Youtube, etc) to ensure that campaigns do not over-spend
8. Continuously keep up to date with changes made within all digital buying platforms and ensure all team members are fully aware of platform changes
9. Complete all relevant digital platform (Adwords, Facebook, DoubleClick)
10. Monitor the campaign results on a regular basis to ensure accurate and effective management and reporting of campaigns
11. Meet all campaign KPI’s or flag potential campaign underperformance to Digital team before campaign end date
12. Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
13. Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance
14. Compile and send reports to client weekly unless otherwise stipulated by client. All reporting needs to include the following:
    1. Recommendations for improvement
    2. Key insights into the campaigns performance
    3. Optimisation recommendations
15. Oversee intern in terms of accurate loading and training
16. Integrate and work closely with Head of Digital and Brand Teams (Digital and Offline).
17.  Report to and take direction from Head of TAAG.

Qualifications

SKILLS AND EXPERIENCE

Experienced cross-platform campaign manager with ability to work accurately and fast.

Additional Information

Publicis Groupe, the second largest communications group in the world, employing over 100 000 talented minds, across 100 countries. Publicis Groupe has made a name for itself by putting its people first. We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.

Publicis Groupe Africa is proud to be an equal opportunity employer and prohibits any forms of discrimination or harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit, but preference will be given to all candidates from designated groups. Please note that only shortlisted candidates will be contacted. Should you not hear from us within two weeks after submitting your application, please consider your application as unsuccessful. For more information and other vacancies, visit PublicisGroupeAfrica.com.