500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Senior Motion / Video Designer to support Creative Producers by editing and optimising UGC video assets for TikTok and Snapchat. This role focuses on speed, volume, and performance-driven execution across both organic and paid UA.
You will work with existing footage and transform it into high-converting creatives, with a strong focus on capturing attention in the first 3 seconds.
Responsibilities/tasks- Direct-Response Design: Create high-converting UGC video ads for TikTok and Snapchat, with a strong focus on capturing attention within the first 3 seconds. Designing transitions, typography, motion graphics where needed.
- Iterative Execution: Work closely with Creative Producers and UA to analyse performance and iterate quickly, scaling winning creatives and improving underperforming ones. Supporting high-volume production with fast turnaround times.
- Collaboration: Partner with Creative Producers, marketing teams, and creators to deliver performance-driven, brand-aligned content
- Trend Awareness: Stay up to date with platform trends and native formats to keep creatives relevant and competitive
- Adapting and localising video assets for different markets
- Maintaining consistency with brand guidelines across all outputs
- Experimenting with AI tools to improve workflows and output
What success looks like
- High-performing video creatives that capture attention in the first seconds
- Consistent delivery of high-quality assets at speed and scale
- Fast iteration cycles driven by performance insights
- Strong contribution to UA performance through creative execution
Basic Qualifications:
- 5+ years of experience in motion design or video editing
- Strong portfolio demonstrating motion and solid design fundamentals (composition, typography, visual hierarchy)
- Strong experience with short-form UGC video (TikTok-first mindset)
- High proficiency in After Effects and Adobe Creative Suite
- Experience working with Figma
- Ability to produce high volumes of content without compromising quality
- Understanding of performance marketing basics (CTR, conversion, retention)
- Ability to work in fast-paced, iterative environments
- Experience using AI tools (e.g. Runway, Sora, Midjourney, ChatGPT)
- Fluent English with strong communication skills
Nice-to-have:
- Experience mentoring or supporting other motion designers
- Experience with localisation across markets
- Familiarity with video automation workflows (expressions, templates, MOGRTs)
- Basic 3D or advanced motion skills
#LI-DL1 #LI-Remote
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
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What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
