500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Producer focused on UGC video for TikTok and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA.
This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with creators, editors, and UA, you’ll ensure a constant flow of assets that drive installs.
Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. The goal is to build a repeatable system that consistently produces top-performing creatives.
You'll be responsible for:
- Developing and prioritising creative concepts based on performance signals and market insights
- Translating insights into scripts and creative briefs
- Leading UGC video production across creators, influencers, and editors to deliver consistent output
- Partnering with UA to test creatives and evaluate performance
- Identifying winning concepts and scaling them through structured iteration
- Continuously improving creative output based on results and platform dynamics
Your experience
Must-have:
- 2+ years in UGC production or performance creative
- Strong experience with TikTok and short-form video production
- Solid understanding of creative testing and iteration at scale
- Experience working with creators, influencers, or UGC pipelines
- Ability to produce high volumes of content without compromising quality
- Ability to translate insights into scripts and clear creative briefs
- High ownership mindset with ability to operate at speed and scale output
- Fluent English with proven experience creating content for US audiences
- Experience managing creative production resources, including budgeting and allocation
- Experience working collaboratively with motion designers and video editors
What success looks like
- Consistent pipeline of high-quality UGC video assets delivered at speed and volume
- Clear system for testing and iterating creatives, with fast turnaround cycles
- Regular identification and scaling of winning concepts across TikTok and Snapchat
- Increased contribution of UGC creatives to paid UA performance
- Measurable improvements in key metrics such as CPI and ROAS driven by creative output
#LI-DL1 #LI-Remote
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
Flo Health Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flo Health Inc. and has not been reviewed or approved by Flo Health Inc..
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Parental & Family Support — Offerings include fully paid parental leave with additional support such as a return‑to‑work bonus and a dedicated policy for pregnancy loss. Coverage explicitly extends to adoptive and same‑sex parents, signaling inclusive family support.
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Leave & Time Off Breadth — Paid holiday and fully paid sick leave allocations are presented as substantial on top of local public holidays. This breadth indicates strong time‑off support relative to common market practices.
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Equity Value & Accessibility — Company‑wide eligibility for an employee share plan is highlighted as part of total rewards. Accessible equity participation can meaningfully augment overall compensation value.
Flo Health Inc. Insights
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What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals. --------------- Flo in numbers: --------------- #1 period tracker in the USA by active audience #1 most downloaded female health app worldwide 47 million monthly active users 240 million installs 28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022) Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information. Flo intensively uses Data Science and AI to deliver the most personalized content and services available. Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe. We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
