Objective
Support the relaunch of FreelanceWriting.com as a dual-purpose site that serves both writers and marketers seeking to hire freelance talent, through high-converting, SEO-informed website content.
Profile Overview
We are seeking a seasoned website and brand copywriter with strong SEO expertise to support the revitalization of FreelanceWriting.com. The ideal candidate will be adept at crafting homepage copy, service pages, and other marketing-forward content with strategic keyword intent for marketer audiences (e.g., “hire a blog writer,” “technical writing services”).
Scope
- Immediate engagement (starting August)
- Project-based: Homepage and 20 marketing-focused pages (mix of service and blog content) with opportunity to expand
- Close collaboration with internal SEO and strategy leads
- Goal: optimize homepage, site structure, and develop top-priority content pillars
Responsibilities
- Rewrite or reimagine homepage copy to align with marketing personas
- Develop 5–10 service pages (e.g., "Hire a Technical Writer," "Blog Writing Services")
- Write 5–10 SEO-supporting blog articles targeting mid-funnel search terms
- Collaborate with SEO lead and designer to ensure copy aligns with evolving site structure and brand tone
- Implement SEO best practices (headlines, metadata, readability)
- Contribute to identifying and refining pillar content topics
Skills and Qualifications
- Proven experience writing homepage and service-level website content
- Strong grasp of SEO principles and keyword-intent mapping
- Experience working in cross-functional teams (SEO, design, dev)
- Ability to write for both technical and marketing-savvy audiences
- Willingness to collaborate and bring ideas to improve the end output
- Familiarity with WordPress is a plus
About FreelanceWriting.com
FreelanceWriting.com is a long-standing domain with high authority, now undergoing a strategic repositioning. The initiative is focused on optimizing its value as both a recruitment tool for hiring freelance writers and a resource hub for marketers seeking direct writing support. This project is spearheaded by the team at Compose.ly.
Top Skills
What We Do
We’re a content writing service on a mission to partner with marketers—like you 😊—dedicated to sharing knowledge and fostering connections through content.
We’ve been around since 2016, and have powered content for hundreds of marketers and businesses of all sizes, including WebMD, Money.com, Calendly, and User Testing.
Whether you need content production taken off your plate or expert writers to augment your staff, our menu of services and community of the top 1% of writers and editors guarantees your content’s success.
