Hi, we’re Doonails! 💅🏼
We’re a fast-growing beauty startup rethinking the world of manicure. With innovative products, a strong community and a presence in our own online shop as well as at leading retail partners, we bring studio quality straight to your home: simple, fast and stylish.
And this is exactly where YOU come in.
We’re looking for a freelance video editor who lives and breathes performance and UGC ads: someone who turns scripts into thumb-stopping hooks for Meta and helps us launch TikTok Shop natively in the US and DE.
Your Role & Impact ⚡️
As Freelance Video Editor for Performance & UGC Ads, you take care of the whole edit from raw footage to upload-ready ad. Your hooks are what stop the scroll.
Your impact is direct and measurable. You push our testing volume (more ad variants = more shots at Level-1 and Level-2 hits in our hit-rate framework), you move our thumb-stop and hold rates through stronger, more varied hooks, and you help us launch TikTok Shop natively in the US and DE.
Your Core Responsibilities 👩💻👨💻
- Scope: A typical project contains 2-4 scripts with various hooks.
- Style: Mostly voiceover-driven content (generated via ElevenLabs).
- Workload: Currently 2-4 projects per week, and actively growing.
- You create US and DE subtitles + VO for almost every project.
- You export one clean version per project (no badges, no text).
- You select footage from our content database and actively bring in fresh material to avoid visual repetition.
- You name the final ads yourself, following the Doonails naming table.
- You run the end-to-end workflow across ClickUp (footage/Drive), Notion (briefing) and Frame (approval - usually 2 feedback loops until upload).
- You bring your own ideas to level up creative and performance - not just working through output.
Editing
Clean versions
Asset management
Workflow
What You'll Bring to the Table 🤝
Proven track record: Proven experience editing performance/UGC ads for Meta, ideally also TikTok / TikTok Shop and Experience with VO and subtitle workflows, ideally multi-market (US + DE).
Tools: Very confident with Adobe Premiere and experience with CapCut.
Hooks: A strong eye for thumb-stopping hooks and the ability to deliver high creative variation.
- Ownership: An independent, proactive way of working with strategic thinking. You bring your own performance ideas, and you’re happy to dive into an existing content/footage database and actively use new material.
Communication: Solid English is a must (for US Content), German is a strong plus.
What We Offer 💖
💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table
Ready? We can’t wait to meet you! ✨
Skills Required
- Proven experience editing performance and UGC ads for Meta
- Experience editing ads for TikTok and TikTok Shop
- Experience with voice-over and subtitle workflows and multi-market localization (US and DE)
- Very confident with Adobe Premiere
- Experience with CapCut
- Familiarity with ClickUp, Notion, Frame and Google Drive workflows
- Strong eye for thumb-stopping hooks and ability to deliver high creative variation
- Independent, proactive work style with strategic creative input
- Solid English language skills
- German language skills
- Asset management: select footage and proactively bring new material to avoid repetition
- Ability to export clean versions and follow naming/compliance conventions
What We Do
Doonails is a nail beauty brand offering at-home manicure solutions and products. The company develops innovative nail designs intended to bring salon-quality results directly into customers’ homes, combining a digital online shop with a community and leading retail partners. Its range is positioned as practical, creative, and easy-to-use, helping customers achieve stylish manicures quickly and conveniently. The brand focuses on making professional-looking nail care accessible for home users.
