About Morning Studio
Morning Studio is the award-winning branded content team of the South China Morning Post, delivering compelling, innovative content solutions that connect brands with audiences in impactful ways.
Purpose of the Position
We are seeking a visionary, and culturally fluent Strategist to support the growth of Morning Studio and shape world-class branded content campaigns. This role requires a combination of strategic foresight, exceptional storytelling acumen, and a deep commercial understanding of Hong Kong's complex media and cultural ecosystem. You will be the primary strategic driver, turning client business objectives into transformative content-led solutions.
Key Responsibilities
1. Strategic Client & New Business Leadership
- Lead the development of sophisticated, multi-platform branded content proposals, ensuring they are commercially viable, strategically sound, and aligned with SCMP's premium offerings.
- Serve as a trusted strategic consultant to clients and internal sales teams, translating complex client challenges into clear, innovative, and measurable content solutions.
- Anticipate market trends, competitive shifts, and audience behavior to proactively position Morning Studio for growth and innovation.
2. Advanced Content Strategy & Design
- Architect and oversee the end-to-end conceptualisation and execution framework for compelling branded content campaigns, ensuring alignment between client KPIs, audience insights, and editorial integrity.
- Develop integrated content roadmaps that span multiple formats (video, native, social, experiential) and distribution channels
- Lead strategic ideation that resonates with the nuanced cultural landscape of Hong Kong and the Greater China region.
- Define campaign measurement frameworks, leveraging advanced analytics to generate strategic insights, demonstrate tangible ROI, and inform future high-value client engagements.
3. Cultural and Market Expertise
- Leveraging an unparalleled understanding of Hong Kong’s local trends, shifting values, and complex consumer behaviors to ensure campaigns achieve maximum resonance and impact.
- Provide executive-level insights and competitive analysis to the broader leadership team, identifying strategic gaps and pioneering new content formats for the market.
4. Team Mentorship and Cross-Functional Leadership
- Mentor and develop junior strategists and team members, fostering a culture of strategic thinking, commercial accountability, and creative excellence.
- Serve as the strategic liaison between clients, Sales, Editorial, and Production teams, ensuring seamless communication and flawless execution of complex, large-scale campaigns.
- Represent Morning Studio in high-stakes external meetings, industry events, and thought leadership forums.
Qualifications and Requirements
- Bachelor’s degree in a relevant field (e.g., Marketing, Communications, Business, or Journalism).
- 5+ years of progressive experience in content strategy, business development, or a senior client-facing role within media, publishing, or a creative agency.
- Professional fluency in English and Chinese (Mandarin or Cantonese) is mandatory, with exceptional verbal, presentation, and written communication skills in both languages.
- Demonstrated deep understanding and strategic command of Hong Kong’s cultural nuances, media consumption behaviors, and consumer landscape.
- Proven track record of developing and closing significant branded content deals and delivering creative strategies that drive measurable, business-critical results.
- Exceptional strategic multitasking, organisational, and leadership skills, with a confirmed ability to excel under pressure.
Work location will be at Causeway Bay office.
Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at corp.scmp.com/privacy-policy.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Journalism, or related field
- 5+ years progressive experience in content strategy, business development, or senior client-facing role within media, publishing, or a creative agency
- Professional fluency in English and Chinese (Mandarin or Cantonese) with strong verbal and written communication skills
- Deep understanding of Hong Kong's cultural nuances, media consumption behaviors, and consumer landscape
- Proven track record of developing and closing significant branded content deals and delivering strategies that drive measurable business results
- Ability to design integrated multi-format content roadmaps (video, native, social, experiential) and define campaign measurement frameworks
- Strong leadership, strategic multitasking, organisational skills, and ability to mentor junior team members under pressure
- Work on-site at Causeway Bay office
What We Do
The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. Founded in 1903, SCMP is headquartered in Hong Kong, where it is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States. Our vision is to “Elevate Thought”, and our mission is to “Lead the global conversation about China”. The South China Morning Post is a global digital news leader with a unique role in championing the plurality of voices in Asia through its breadth and depth of news coverage. SCMP is committed to informing and inspiring through journalism of the highest standards. Apart from its flagship newspaper, SCMP also publishes news 24/7 on SCMP.com. In 2020, SCMP became the first news organisation in Asia to join the Trust Project, a consortium of top news companies developing global transparency standards for credible journalism. Additionally, SCMP publishes a portfolio of premium lifestyle and fashion titles in Hong Kong including Cosmopolitan, ELLE, Esquire and, Harper’s BAZAAR. SCMP is also home to Abacus, a digital news brand focused on China's tech industry; Inkstone, a daily news brief for those curious about China's growing impact around the world; and Goldthread, a content platform with a focus on food, travel and culture in China. For more information, please visit us at www.scmp.com. Our Privacy Notice aims to comply with all relevant data privacy and protection laws. You should read the Privacy Notice in full at http://corp.scmp.com/privacy-policy
