Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Role Overview
We are hiring a Freelance SEO Manager to drive keyword research focusing on both Simplified Chinese and English search behavior. Although the focus is on keyword research, this role requires someone with deep expertise in Baidu search trends, competitive mapping, and local content nuances within the luxury category.
Key Responsibilities
- Conduct Simplified Chinese and English keyword research using Baidu and other local platforms
- Identify high-potential keywords related to luxury jewelry, gifting, marriage, fashion, and lifestyle themes
- Cluster keywords by content type (PDP, editorial, FAQs, category landing pages)
- Annotate keywords based on intent, competitiveness, and priority
- Share insights on Baidu’s SERP dynamics, content formatting, and seasonal variations
Requirements
- Native or near-native fluency in Simplified Chinese, with excellent command of English
- Proven track record in keyword research, specifically for Baidu
- Proficient in tools like Baidu Keyword Planner, with bonus points for access to platforms like 5118, Chinaz, Dragon Metrics, or similar
- Familiarity with how Baidu differs from Google in content ranking and UX
- Strategic mindset, able to translate data into meaningful keyword recommendations
Deliverables
- Keyword masterlist with search intent, content opportunity tags, and competitive annotations
- Optional clustering, keyword maps, or Baidu-specific insights
- Weekly updates and coordination with the APAC SEO Manager
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What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
