Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Role Overview
We are seeking a Freelance SEO Manager to lead keyword research efforts for a luxyr brand based in Hong Kong and Taiwan. While the primary task is focused on keyword discovery, this role requires a strategic mindset and local language fluency. The ideal candidate is experienced in Traditional Chinese and English SEO and understands how local consumers search for luxury, lifestyle, and gifting-related products.
Key Responsibilities
- Conduct Traditional Chinese and English keyword research for luxury jewelry, gifting, and lifestyle content
- Identify high-value search terms across informational, transactional, and branded intents
- Organize keywords into clusters aligned with PDPs, editorial, brand pages, and FAQs
- Tag and prioritize keywords by search intent and content opportunity
- Provide structured deliverables and weekly updates to the SEO Manager for APAC
Requirements
- Native or near-native proficiency in Traditional Chinese, with strong professional skills in English
- Experience conducting keyword research in the luxury, lifestyle, or fashion sectors
- Familiar with tools such as Google Keyword Planner, Ahrefs, SEMrush, or any platform that supports Traditional Chinese queries
- Strong understanding of both Hong Kong and Taiwan digital culture and consumer behavior
- Detail-oriented, with the ability to deliver clean, organized keyword files
Deliverables
- Final keyword masterlist tagged by intent and priority
- Optional: content map or keyword clustering document
- Weekly syncs with the APAC SEO Manager
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What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
