Freelance Senior Bilingual Copywriter

Posted 13 Days Ago
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Amman, JOR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Senior bilingual (Arabic & English) copywriter responsible for developing concept-driven campaign ideas, writing high-quality copy across digital and social platforms, leading verbal storytelling for pitches and client work, collaborating with creative teams, ensuring brand voice consistency, and mentoring junior writers. Must translate strategy into culturally relevant creative across channels.
Summary Generated by Built In

Chain Reaction is an award-winning digital marketing agency based across the GCC and Levant. We develop bespoke digital strategies that help our clients achieve measurable growth, bringing together Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and integrated digital solutions.

We are looking for a Senior Bilingual Copywriter (Arabic & English) with 8+ years of agency experience, passionate about transforming strategy into powerful ideas, campaigns, and compelling storytelling.

This role is ideal for a concept-driven creative thinker, not a translation-focused writer. The successful candidate will play a key role in developing campaign concepts, leading verbal direction across RFPs and client projects, and shaping ideas from initial brainstorming through final execution across multiple platforms.

You will work closely with the Creative Director and multidisciplinary creative teams to ensure ideas are strategically strong, culturally relevant, and consistently executed across all touchpoints.


Requirements
  • Minimum 8 years of experience as a Copywriter within advertising or digital marketing agencies
  • Proven experience working in agency environments throughout career progression
  • Strong conceptual copywriting background with demonstrated campaign ideation experience
  • Candidates with primarily translation or localization backgrounds will not be considered
  • Exceptional writing and storytelling skills in both Arabic and English
  • Strong portfolio showcasing integrated campaigns, big ideas, and creative concepts
  • Deep understanding of digital platforms, social media trends, and content best practices
  • Bachelor’s degree in English, Mass Communication Major Advertising, Marketing, Communications, or related field is a plus

Key Responsibilities

  • Develop strong creative concepts and campaign ideas aligned with brand and marketing strategies
  • Write and refine high-quality copy across campaigns, digital platforms, social media, and marketing collateral
  • Lead verbal storytelling across pitches, RFPs, and client campaigns
  • Collaborate closely with art directors, strategists, and creative leadership
  • Ensure consistency in tone, messaging, and brand voice across all deliverables
  • Mentor and guide junior copywriters through constructive feedback and creative direction
  • Stay up to date with industry trends, cultural insights, and emerging digital content formats

Benefits

Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.

Skills Required

  • Minimum 8 years of experience as a copywriter within advertising or digital marketing agencies
  • Proven career progression and sustained experience in agency environments
  • Strong conceptual copywriting background with demonstrated campaign ideation experience
  • Concept-driven creative (not translation/localization focused)
  • Exceptional writing and storytelling skills in both Arabic and English
  • Strong portfolio showcasing integrated campaigns, big ideas, and creative concepts
  • Deep understanding of digital platforms, social media trends, and content best practices
  • Bachelor's degree in English, Mass Communication, Advertising, Marketing, Communications, or related field
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The Company
HQ: Dubai
232 Employees
Year Founded: 2010

What We Do

Chain Reaction is the Middle East’s leading digital performance marketing agency, pioneering as the first of its kind in the MENA region. Today, the company is renowned for harnessing superior technology and designing innovative digital strategies that give clients a competitive edge. The company offers unrivaled expertise and exclusive partnerships that cannot be found elsewhere. Chain Reaction offers cutting-edge approaches in search engine optimization, pay-per-click advertising, social media and display advertising, mobile marketing, content marketing, and web analytics. Chain Reaction’s global influence has grown beyond its headquarters in Dubai to include branches in Amman, Abu Dhabi, Riyadh. As a founding partner of Yamondo, a performance alliance that brings together top marketing agencies spanning the globe, the company offers its clients the best-specialized services the world has to offer and ensures success in any market. Chain Reaction helps businesses scale their brand visibility and increase revenue from their online channels. The agency’s comprehensive and bespoke packages allow clients to analyze, react, and optimize their impact in the digital marketing space. Chain Reaction’s Strategic Partnerships • The 1st MENA agency selected as a Google Analytics Premium Partner • The only MENA representative for China’s Baidu and Russia’s Yandex • A founding partner of Yamondo, an alliance of 14 leading agencies worldwide

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