Freelance SEM Lead

*This role is a freelance role, part time, 15-20 hours per week. This is a "hands-on-keyboard" role.

Who We Are

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.

We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity. We believe in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.

We're building out our platforms team! The freelance search director s a client facing position expected to manage a team. This position will provide strategic guidance on the budget splits between awareness and performance media, as well as allocations between performance channels. Ability to be a strategic leader as well as hands on within the platforms.

Expert level knowledge of SEM, Social and Linkedin to be able to guide recommendations, QA junior teams work, and design channel specific recommendations from the ground up.

Essential Functions

Performance Media

• Represent Noble People’s capabilities for SEM and performance media to build client facing recommendations, troubleshooting and QA’ing campaign set up for junior team members
• Expert in SEM optimizations, bid strategies for EMEA, APAC and the US
• Serve as an internal resource to Noble People media teams, functioning as an expert on performance media planning/buying practices
• Lead all direct response media planning activities; primarily SEM (Google, Bing) and Social (GDN, YouTube, Meta, LinkedIn, X, TikTok, etc.) with the junior team, collaborating with brand media directors
• Expert in Google Analytics, GoogleAds, Google360, DCM
• Expert in vendor ad tech to put forward best practices and recommendations to advise media teams on vendor selection
• Expert in floodlight mapping and data passback to create measurement plans for client goals
• Build and maintain relationships with senior contacts at appropriate vendors
• Oversee, author and/or edit the writing of documents (timelines, POVs, RFPs, plans, processes, education materials)
• Leverage syndicated digital research (e.g. ComScore, MRI, SimilarWeb) to benchmark trends and/or manage expectations of forecasted trends.
• Other duties as assigned.

Analytics & measurement

• Work closely with clients and team to develop campaign KPIs and recommend an effective measurement plans to meet client goals
• Collaborate with Ad Ops team to implement measurement plan based on client needs and timelines
• Create and enforce processes to accurately and effectively capture necessary data from both client and suppliers for objectives and KPI’s, and maintain general knowledge of campaign performance across clients
• Review reports against predetermined KPIs and provide high-level insights and optimization recommendations
• Participate in new business development activities, lead and help grow new capabilities from an analytics / measurement perspective, and assist in the modeling and management of new service deliverables
• Create digital reports from scratch using Google Sheets or Tableau to visualize and capture insights for performance campaigns
• Other duties as assigned.

Requirements

• 6+ year(s) of experience in performance media planning, preferably from a media agency or trading desk
• Experience within B2B
• New business experience

• Expert level SEM experience including onboarding a new SEM account
• Managed and trained junior employees
• Exceptional written, verbal communication skills with the ability to communicate with all levels of employees, vendors and clients. Ability to write concise, reasoned, and inspired media presentations, and present to clients effectively and confidently.
• A proven track record of consistently demonstrating sound creative, strategic, and analytical thinking skills, and championing innovative, bold and game-changing ideas.
• Ability to build and maintain strong interpersonal / professional relationships with employees, vendors, clients, etc.
• Demonstrated strong command of Media Research resources, capabilities and limitations.
• Strong math and analytical skills, with a firm understanding of strategy development and required media math.
• Demonstrated understanding of consumer insights and how to put insights into action.
• Strong attention to detail.
• Some travel and after hours and work required.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.