Freelance Principal UX Researcher

Posted Yesterday
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London, Greater London, England, GBR
In-Office
Expert/Leader
eCommerce • Consulting
The Role
Leads strategic UX research across multiple product teams, combining qualitative and quantitative methods to guide discovery, prioritization, and roadmap decisions. Establishes research standards, ethics, governance, and reusable Research Operations practices. Coaches designers and clients, manages researchers, advises senior stakeholders, and embeds customer insight into enterprise product strategy. The role also contributes to consulting capability, hiring, knowledge sharing, and public thought leadership.
Summary Generated by Built In
About Red Badger 

We’re a tech and product consultancy, building enterprise software products for blue-chip companies, multinationals and PLC’s. The best bit about Red Badger is, of course, the team. We’ve been around for 15+ years now, and we are over 130 strong. We are really proud of our people; we support and learn a lot from each other; we work really hard but have fun doing it. We are a diverse group made up of 22 different nationalities, speaking 17 different languages. Headquartered in London, we also have offices in Cape Town and Leeds.


The Role

As a Freelance Principal UX Researcher, you own research across a multi-team client programme. You run strategic discovery that shapes what gets built, set research standards, and make sure customer insight drives prioritisation.

Our clients often have fragmented, siloed research that restarts with every study. You turn it into a working discipline. This is a working leadership role: part hands-on researcher, part standard-setter, part connector.

As a Freelance Principal UX Researcher, you will focus on:

  • Leading strategic discovery into what to build first, next and in the vision
  • Setting research methods and standards across the programme
  • Building research operations so insight is reusable
  • Turning insight into roadmap decisions
  • Growing and managing researchers

Key Responsibilities

Strategic discovery

  • Lead discovery end-to-end, from plan to a validated view of what customers value
  • Pick the right methods, e.g. Jobs-to-be-Done, Kano, MaxDiff, interviews, usability testing to build the right evidence base to support strategic decisions
  • Combine qualitative insight with analytics and behavioural data to surface core insights and user needs

Standards and research operations

  • Build scalable and repeatable Research Ops including processes, methods, governance, forums, roles and responsibilities 
  • Set research standards for recruitment, methods, ethics, synthesis and reporting
  • Coach designers and clients to run effective strategic and tactical research

Insight to roadmap

  • Present findings in commercial, prioritisation-ready terms
  • Keep a traceable line from insight to decision

Collaborative leader and trusted advisor

  • Work with other Design Leadership roles to ensure that research and the end-to-end user experience reinforce and reflect each other
  • Build trusted relationships with senior client stakeholders
  • Ability to adjust best practice pragmatically to fit within client contexts to ensure that effective outcomes are met in the best way possible

Build Red Badger capability and profile

  • Develop research methods and practices across all Product and Design members
  • Support hiring and share knowledge across Red Badger
  • Write and speak about our research practice

Your experience 
  • It’d be great if you can
    • Lead strategic discovery across multiple product teams
    • Master qualitative and quantitative methods, including interviews, JTBD, Kano, MaxDiff, MVT, A/B testing, Diary studies, observation, etc.
    • Advise on how research can support Human-Centred Design, Design Thinking and Lean Experimentation practices
    • Set research standards and embed Research Ops frameworks across large enterprise
    • Embed research into strategy, prioritisation and roadmap decisions
    • Influence senior stakeholders effectively and confidently 
    • Thrive in Lean/Agile, cross-functional team environments
    • Advise engineers, insights and QA on Research practices as part of a cross-functional team
    • Hire and line manage other Research, Product and Design team members
  • It’d be amazing if you can also 
    • Bring consulting experience building a client's research function
    • Show experience in regulated domains, such as financial services
    • Apply service design and journey mapping
    • Speak or write publicly about research practice
 Diversity & Inclusion:

Red Badger is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity employer. We hire, employ, train, promote and compensate regardless of gender, gender identity, race, disability, sexual orientation, age, creed and colour. We are fully focused on equality, and we believe the fascinating characteristics that make us all different enable us to continue doing amazing work for our clients.


Skills Required

  • Lead strategic discovery across multiple product teams
  • Master qualitative and quantitative research methods, including interviews, Jobs-to-be-Done, Kano, MaxDiff, MVT, A/B testing, diary studies, and observation
  • Advise on Human-Centred Design, Design Thinking, and Lean Experimentation practices
  • Set research standards and embed Research Operations frameworks across large enterprises
  • Embed research into strategy, prioritization, and roadmap decisions
  • Influence senior stakeholders effectively and confidently
  • Work effectively in Lean and Agile cross-functional environments
  • Advise engineers, insights teams, and QA on research practices
  • Hire and line manage Research, Product, and Design team members
  • Consulting experience building a client's research function
  • Experience in regulated domains such as financial services
  • Experience applying service design and journey mapping
  • Public speaking or writing about research practice
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The Company
London
78 Employees
Year Founded: 2010

What We Do

Red Badger is the digital product transformation consultancy for blue chips and scale-ups. We work at the heart of organisations on the tough, complex challenges that get them close to customers. Red Badger delivers digital products that matter and that customers love. Making a positive impact where others fail, we embed new ways of working and build high performance platforms primed for innovation. Red Badger creates lasting business change through integrating robust product design with deep engineering expertise. Clients include Tesco, Levi’s, Nando’s, Santander, BBC, NHS and Sky. Visit: www.red-badger.com and follow on LinkedIn and Twitter.

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