Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.
To learn more, visit vestwell.com
Who Are We Looking For?
We're looking for a Paid Marketing Analyst to join our growth marketing team on a contract basis and support the top of our funnel. In this role you will manage our paid programs across Google and LinkedIn, refining targeting, and testing creative and landing pages to drive clicks and capture leads and support lifecycle email execution and marketing infrastructure.
This role requires someone who is analytical and comfortable navigating ad platforms day to day — building and optimizing campaigns, digging into performance, and iterating quickly to find what works. It also requires strong creative instincts to write ad copy that converts, and the ability to stay organized across multiple campaigns at once. Experience in financial services or fintech is a plus.
What Will You Be Doing?
- Build and manage our paid ad campaigns day to day across Google Search and LinkedIn
- Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
- Sharpen our search terms and audiences so our ads reach the right people
- Test and iterate on copy, creative, budget, and audiences to build our best-performing campaigns
- Build and deploy email campaigns against the marketing calendar
- Monitor the shared inbox and handle responses and opt-outs
- Own email health and deliverability — sender reputation, list hygiene, and inbox placement
- Report on email metrics — opens, clicks, conversions, and engagement trends
Requirements:
- 3-5 years of experience in paid/growth marketing or a similar analytical marketing role
- Hands-on experience running campaigns in ad platforms, specifically Google Ads and LinkedIn Campaign Manager
- Experience with HubSpot or another email service provider (ESP)
- Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
- Solid copywriting instincts for ads and landing pages
- Detail-oriented and organized, with the ability to manage multiple campaigns at once
- Excellent written communication skills
- A start-up mentality — adaptable, collaborative, and comfortable with shifting priorities
This is a full-time contract role (approximately 6 months), with potential to turn into full-time role. The expected target rate for this position is $35-$45/hour.
OUR BENEFITS
We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.
OUR PROCESS
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.
For your awareness you will only receive correspondence from [email protected] any other domain not ending in Vestwell.com is not our Recruitment team.
Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.
Skills Required
- 3-5 years of experience in paid/growth marketing or similar analytical marketing role
- Hands-on experience running campaigns in Google Ads and LinkedIn Campaign Manager
- Experience with HubSpot or another email service provider (ESP)
- Strong analytical skills; pulling, interpreting, and reporting on campaign metrics
- Solid copywriting instincts for ads and landing pages
- Experience managing email health and deliverability (sender reputation, list hygiene, inbox placement)
- Detail-oriented and organized, able to manage multiple campaigns simultaneously
- Excellent written communication skills
- Adaptable, collaborative, comfortable with shifting priorities (startup mentality)
What We Do
Vestwell is a financial technology company that makes it easier for more individuals to save for life’s most important moments—from retirement to education and healthcare. Founded in 2016, Vestwell’s platform removes traditional barriers to saving, making it accessible, efficient, and approachable for everyone. Vestwell provides a comprehensive suite of workplace savings solutions, including retirement plans, student loan repayment benefits, and specialized accounts for education, emergencies, and disability savings. Trusted by financial advisors, employers, payroll providers, financial institutions, and government agencies, Vestwell empowers nearly 1.5 million savers across over 350,000 businesses nationwide, with over $35 billion in assets saved across all 50 states. With a commitment to closing the savings gap and fostering a secure financial future for all, Vestwell provides an elevated and accessible savings technology everyone deserves. Recognized among CNBC’s World’s Top Fintech Companies, the Inc. 5000 list of fastest-growing companies, Forbes America’s Best Startup Employers, WealthManagement.com’s Retirement Plan Advisor Support Award, Built In’s Best Places to Work, and PLANSPONSOR’s Top 10 Recordkeepers, Vestwell continues to set the standard for innovation and impact in the savings industry.
Why Work With Us
Vestwell is powered by a team of passionate problem-solvers building the future of accessible savings. Supported by top fintech investors, we’re tackling a complex challenge with collaboration, innovation, and purpose at every step.
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