Freelance Director, Analytics

Temporary Freelance, Director, Analyst

Golin Chicago is currently looking for Freelance, Director, Analyst to join our team. We are looking for someone who can join us in a Freelance capacity and can commit to up to 10-15 hours weekly through December.

Want to “Go All In” with us? Here are the details: 

What you’ll do

• Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving digital and social media campaigns
• Be a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
• Manage project leadership by managing individual workstreams to deliver high-quality work on time and within budget
• Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
• Compile, synthesize, and analyze data sets, as well as create reports and present to the client. 
• Analyze content for trends and patterns that inform recommended actions 
• Use Sprinklr, Talkwalker, Meltwater, and other tools, for setting up dashboards, and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision. 
• Lead analytics projects by executing analysis and contributing to presentations, working collaboratively with analysts and account leads
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Stay up to date on all platforms and spot emerging trends in the earned, social, media, and consumer landscape; be a pop culture junkie
• Analyze earned content for trends and patterns that inform recommended actions
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
• Be a creative, analytical mind on the team, supporting the development of strategic recommendations across earned and social media campaigns
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Take initiative to proactively identify and solve challenges, collaborating with account leads to proposing new opportunities and optimizing workstreams

What you have:

• Bachelor's degree and a demonstrated passion for insights and analytics  
• 7 – 10 years’ experience, preferably within a Public Relations, Market Research, or Advertising agency  
• Experience working with data visualization tools and creative ways to display information   
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends   
• Experience working with a variety of analytics platforms, translating data to measure campaign success, and providing data-backed recommendations  
• Ability to interpret data and provide strategic insight to answer business needs  
• Traditional, social listening, and media measurement experience + deep Excel experience   
• Strong presentation and problem-solving skills 
• Strong verbal and written communication, organizational and time-management  
• Experience with industry tools (TalkWalker, Brandwatch, Sprinklr, SimilarWeb Pro, CreatorIQ, ComScore, MOZ) and others  
• Critical thinking and problem-solving skills  
• Able to prioritize and comfortable with and adaptive to change  
• Highly motivated and eager to learn  

Please note: We are open to considering qualified remote candidates in other locations.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. Hourly rate: $54-$81.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.