Freelance Communications Consultant (Consumer & Lifestyle Communications)

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

We are looking for an experienced freelance Communications Consultant to support our growing portfolio of consumer and lifestyle clients across Malaysia. You are a skilled and strategic communications professional with experience leading client programmes, managing projects independently and building trusted client relationships. Equally comfortable providing strategic counsel and delivering day-to-day programme execution, you thrive in fast-paced environments and adapt quickly to different clients and industries, and campaign opportunities.

You understand consumer audiences and know how to create communications that capture attention, spark conversations and build brand affinity. Whether developing creative campaign ideas, launching new products or delivering integrated communications programmes, you combine strategic thinking with compelling storytelling to create work that resonates with consumers and drives meaningful results. Experience across lifestyle, retail, FMCG, food and beverage, travel, entertainment, consumer technology or alcohol brands would be highly regarded.

You are collaborative, commercially aware and naturally curious about culture, emerging trends and the evolving media landscape. Comfortable working independently while integrating seamlessly into client teams, you consistently deliver creative communications solutions that strengthen brands and create meaningful business impact.

As a freelance Communications Consultant, you partner with our teams to deliver strategic communications programmes for leading regional and global organisations.

• Lead the day-to-day delivery of PR and integrated communications programmes across a portfolio of clients.

• Develop and implement strategic communications plans that support client business and brand objectives.

• Manage projects independently, ensuring work is delivered to a high standard, on time and within agreed timelines.

• Build trusted relationships with clients by providing proactive counsel and practical communications solutions.

• Develop messaging, media materials, thought leadership content and integrated campaign ideas.

• Build and maintain strong relationships with media and relevant stakeholders.

• Collaborate closely with Archetype teams across strategy, creative and client servicing to deliver integrated communications programmes.

• Step into existing account teams quickly and confidently, contributing from day one.

What You Offer

• Approximately 4+ years' experience in communications consulting or in-house communications, with experience equivalent to a Manager level or above.

• Proven experience managing multiple client projects independently with strong project management and organisational skills.

• Experience providing strategic communications counsel, not just campaign execution.

• Exceptional writing skills, with the ability to translate ideas into clear, compelling and impactful communications across different audiences, channels and formats.

• Strong understanding of the Malaysian media and KOL landscape.

• The ability to work independently while collaborating effectively with agency teams.

• A proactive, solutions-oriented mindset with excellent attention to detail.

• Curiosity, adaptability and enthusiasm for learning, bringing fresh thinking and new perspectives to client work.

At Archetype, we believe the best work attracts the best clients and builds the best people. As a Freelance Communications Consultant, you'll work alongside strategists, creatives and communications specialists to deliver meaningful work for some of the world's leading organizations.

• Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences.

• Part of an organization that prioritizes diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.

• A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.