Franchise Business Consultant - LATAM

Posted 2 Days Ago
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Hiring Remotely in United States
Remote
Mid level
Fitness
The Role
The Franchise Business Consultant supports franchise partners in Latin America with operational guidance, financial coaching, and training, ensuring alignment with global standards while adapting to local market needs. Frequent travel is required.
Summary Generated by Built In
Job Summary & Responsibilities

The Franchise Business Consultant – LATAM supports Master Franchise and Direct Franchise partners across Latin America by providing operational guidance, financial coaching, and training to drive performance while ensuring alignment with Gold’s Gym global standards. This role requires fluency in Portuguese, English and proficiency in Spanish to effectively collaborate across diverse markets in the region. The FBC conducts regular market visits, virtual consultations, and leads both in-person and online training sessions. This role is remote based out of the U.S. with frequent travel throughout Latin America—up to 50% or more—is required.


Franchise Support & Coaching

· Serve as the primary operational liaison for Master Franchise and Direct Franchise owners, offering consultative support on day-to-day operations, financial performance, leadership development, and member experience.

· Build strong, collaborative relationships across culturally and linguistically diverse markets, ensuring business strategies align with Gold’s Gym standards while adapting to local market needs.

· Conduct regular check-ins and annual in-person site visits with each franchise location in the assigned LATAM territory.

· Provide guidance and resources to drive operational excellence and regional growth.

· Leverage KPI benchmarks, and digital platforms to monitor and support franchise performance.


Training & Leadership Development

· Develop and deliver in-person and virtual training sessions in Portuguese (and Spanish where applicable) for franchisees and their teams, focusing on operational efficiency, member experience, and profitability.

· Facilitate webinars, learning sessions, and peer collaboration forums to promote continuous learning and knowledge sharing in the LATAM market.

· Lead onboarding programs for new franchisees and gym leaders, providing a strong foundation in Gold’s Gym systems, standards, and growth strategies.

· Champion the rollout of corporate initiatives, tools, and new programs, ensuring cultural adaptation and consistent adoption across locations.


Operational Evaluations & Brand Standards

· Perform standardized gym evaluations, operational audits, and brand assessments.

· Ensure all LATAM locations remain compliant with system standards, brand guidelines, and operational policies.


Strategic Business & Financial Planning

· Review and interpret financial reports (P&Ls, balance sheets, KPIs) to identify trends and coach franchisees on strategies for profitability and operational improvement.

· Assist with strategic planning, forecasting, and staff planning tailored to the LATAM region.


Market Insights & System Collaboration

· Conduct annual market reviews and monitor competitive activity in each territory.

· Share benchmarking data, performance insights, and market intelligence with both franchisees and internal teams.

· Collaborate cross-functionally with marketing, technology, and development teams to align LATAM field strategies with broader corporate objectives.

Preferred Qualifications

· Fluency in Portuguese, English and Spanish required.

· 3 to 5 years of experience in franchise operations, business consulting, or multi-unit fitness/hospitality management.

· Bachelor’s degree in Business Administration, Management, Exercise Science, or a related field preferred.

· Proven ability to lead both in-person and virtual training programs in multiple languages.

· Strong knowledge of fitness industry operations, financial drivers, and customer experience best practices.

· Exceptional communication, facilitation, and coaching skills, with a high degree of cultural intelligence.

· Basic knowledge of gym technology platforms is a plus.

· Willingness and ability to travel up to 50% or more across Latin America and Caribbean, including overnight travel and weekends when necessary.

Preferred Attributes

· Passion for fitness, health, and wellness.

· Experience supporting international franchise or multi-unit business models, particularly in Latin America.

· Strong presence and confidence when leading groups and delivering training in culturally diverse environments.

· High level of business acumen, adaptability, and emotional intelligence.

· Familiarity with Gold’s Gym tools, systems, or service providers.

Top Skills

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The Company
HQ: Dallas, TX
12,590 Employees
Year Founded: 1965

What We Do

STRONG CAREERS START HERE

Gold’s Gym has been the world’s trusted fitness authority since 1965. From its beginning as a small gym in Venice, California, Gold’s Gym has grown into a global icon with more than 700 locations serving 3 million people across six continents each day.

Whether you are an industry professional or interested in pursuing a dream to make your passion for Fitness a meaningful reality, we want to help you transform your life. Our journey started on a beach in California, yours starts today.

Join our Talent Network to receive updates on open positions. http://www.goldsgym.com/join-our-team

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