Fractional Product Marketing Manager

Key Responsibilities

• Segment Positioning: Develop differentiated messaging and collateral for each key segment (large and mid-size FQHCs, free and charitable clinics, and tribal health organizations), with nuance around EHR and integration differences.
• Product Launch Packets: Create standardized internal and external launch materials, including one-pagers, release briefs, FAQs, email copy, and launch narratives.
• Product Narrative Collateral: Translate product roadmaps and problem statements into market-ready materials that connect the problem, solution, and impact for each audience.
• Cross-Team Coordination: Partner with Product, Brand, and Growth to align messaging, visuals, and timing for each release.
• Customer Insights for Messaging: Conduct or review select customer interviews to refine tone, relevance, and positioning.

Requirements

• 6–10+ years of product marketing or go-to-market experience in SaaS, healthtech, or related fields.
• Proven ability to create positioning, messaging, and collateral that translate technical features into customer impact.
• Experience managing launches or release campaigns in close coordination with product and marketing teams.
• Strong written, visual, and verbal storytelling skills, with ability to adapt messaging across audiences.
• Exceptional organizational and communication skills to manage multiple projects and stakeholders.
• Comfortable working independently in a fast-paced, cross-functional environment.
• Mission alignment with improving healthcare access and outcomes for underserved populations.

Recommended Experience

• Experience marketing to healthcare providers or systems (FQHCs, clinics, health plans, or EHR ecosystems).
• Familiarity with health data, interoperability, or care coordination technologies.
• Background in nonprofit or social-impact tech organizations is a plus.
• Prior success in fractional, consulting, or startup roles where autonomy and structured delivery were key.

What's Not Expected of this Fractional/Part Time Role

• Influence over product roadmap or prioritization.
• Ownership of pricing, packaging, or growth channel optimization.
• Significant visual brand design, paid campaign management, or PR.


You’ll focus on clarity, consistency, and coordination, not defining what to build.