Fractional Brand Marketing Director

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust - Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing - Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way - Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

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Fractional Brand Marketing Director (Contractor) | Acorns

Acorns is seeking an entrepreneurial Brand Marketing Director to lead Acorns and Acorns Early through a high-impact, four-month sprint - shaping, shipping, and scaling the brand at a pivotal moment in our growth. This is a role for someone who wants to architect culture, build brand love, and move millions toward financial wellness.

You’ll lead brand marketing, social, partnerships, and integrated activations as we:

• Launch our new brand platform

• Scale upper-funnel reach

• Bring new family-focused products to market

• Deepen connection with young investors and parents

If you can switch gears effortlessly between strategy, zeitgeist, and flawless execution - and do it with speed, creativity, and founder-level energy - this is your stage.

Acorns is a remote-first organization, offering the flexibility to work remotely within the United States, while providing optional access to office space in Irvine, CA.

This role is being offered on a contract basis with an expected duration of 4 months, and requiring 40 hours of work per week.

What you will do at Acorns:

Build Breakthrough Brand Campaigns

• Architect and direct integrated campaigns that shift perception of who investing is for and why they should care

• Own strategy and execution across brand media, OOH, social, creator, and partnerships.

• Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action.
  

Make Acorns Culturally Unmissable

• Lead our social + creator ecosystem to generate cultural relevance and energy.

• Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture.

• Grow awareness and trust with bold, differentiated content.
  

Drive Cross-Functional Impact

• Connect Brand, Creative, Growth, and Data into one unified engine.

• Protect the integrity of the brand while pushing for innovation, speed, and craft.

• Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.

What you will bring to Acorns:

• 10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus.

• Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact.

• A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches.

• Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset.

• Excellence in creative judgment, executional rigor, and cross-functional leadership.

• Founder-like urgency, energy, and ownership.

• Hunger to deliver game-changing products.

• Exceptional drive and precision in delivery.

• A belief that your work is tied to your life's mission.

• Optimistic about the potential of societal change

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.

What we offer:

• Competitive hourly rate

• Talented and motivated team members who care deeply about one another, our mission, and our customers.

• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is how everyday consumers save & invest for the long term. By putting the tools of wealth-making in everyone's hands, Acorns has become the largest subscription service in U.S. consumer finance, serving over 10 million everyday Americans. Today, Acorns is a global company across five countries with three distinct products, including GoHenry, the leader in money management and financial education for kids in the US and UK, and Pixpay, a leading European money manager for teens. At Acorns, customers get automated investing in diversified portfolios, a simple retirement product, a bank account that helps people spend less to invest more, and bonus investments from 20k brands. Parents can easily invest in their kids and get money news they can use to grow at every life stage. From acorns, mighty oaks do grow!

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $80/hour and $95/hour; commensurate with experience and qualifications. Company reserves the right to modify hourly rate at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:
Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov