Founding Product Marketing

Posted 16 Days Ago
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London, Greater London, England, GBR
In-Office
Entry level
Artificial Intelligence • Software • Automation
The Role
Own Elyos’s product marketing function, including positioning, messaging, product launches, sales enablement, paid campaigns, customer research, and performance measurement. Create decks, demos, battlecards, ROI calculators, case studies, and landing pages while partnering with founders, Product, and Sales. This hands-on role requires explaining AI products to nontechnical buyers, generating qualified pipeline, and building marketing infrastructure from scratch in a five-days-onsite London startup environment.
Summary Generated by Built In

About Elyos AI

We’re building the next generation of customer service with AI Agents. Our agents answer calls, reply to emails and WhatsApp messages, make bookings, take payments, and operate the CRM in the same way a human would.

We founded Elyos in June 2023 and took part in the Y Combinator S23 batch. Our founders spent four months in San Francisco living and breathing AI. Since then, we’ve been growing revenue ~30% month on month and shipping fast. It’s been wild so far - and we’re just getting started. We recently raised a $13m series A to turbocharge our growth.

You’ll be Elyos’s first Product Marketer, helping trades businesses understand, buy and adopt our AI agents. You’ll own positioning, launches and sales enablement, alongside performance marketing to generate qualified pipeline.

You’ll work closely with Pip (CEO) on GTM, Panos (CTO) and the product team on releases, and sales on what converts.

This is a hands-on individual contributor role. You’ll write the copy, build the decks and run the campaigns. As Elyos grows, the function grows with you.

What you’ll do
  • Own positioning and messaging: make it clear who Elyos is for, what we replace and why we win, across our website, product and sales conversations.

  • Lead product launches: plan releases, prepare sales and measure adoption and commercial impact.

  • Build sales enablement: create pitch decks, demos, battlecards, ROI calculators and case studies that help close deals.

  • Run performance marketing: own paid campaigns across relevant channels, testing audiences, creative and landing pages to generate qualified leads.

  • Measure and improve results: manage campaign budgets and track conversion, cost per qualified lead and pipeline contribution with sales.

  • Understand customers and competitors: run interviews, listen to calls and analyse wins and losses to sharpen messaging and inform Product.

  • Use AI tools daily: move quickly while keeping messaging accurate and credible.

What you’ll bring
  • B2B software product marketing experience in a sales-led business, ideally building the function from scratch.

  • Ownership of product launches, from positioning and internal readiness through to adoption.

  • The ability to explain complex products clearly to busy, non-technical buyers.

  • Sales materials and customer research that have made a measurable difference.

  • Hands-on experience running paid campaigns, testing creative and landing pages, and measuring pipeline impact.

  • Confidence working directly with founders, challenging assumptions and making decisions with limited structure.

Useful but not required
  • Experience marketing to SMBs or owner-operated businesses, especially trades or field services.

  • Experience with voice, conversational or agentic AI.

  • Experience in an early-stage startup.

How we work
  • Five days onsite in London.

  • A hands-on builder role, with scope to build a team over time.

  • Plenty of ownership and limited marketing infrastructure. You’ll help define what good looks like.

Perks & Benefits
  • 💸 Competitive salary & equity - we are building together, we win together

  • 💪 Wellhub Gold subscription - access 1000's of gyms and health related activities (inc. GymBox, 1Rebel, F45 etc)

  • 📚 AI-focused learning & development - stay ahead of the curve.

  • ✈️ Team socials & annual offsites - cool destinations included (last year we went to Greece!).

  • 🏥 Private healthcare - because your well-being matters.

Skills Required

  • B2B software product marketing experience in a sales-led business
  • Experience building a product marketing function from scratch
  • Ownership of product launches, including positioning, internal readiness, and adoption
  • Ability to explain complex products clearly to busy, non-technical buyers
  • Experience creating sales materials and conducting customer research with measurable impact
  • Hands-on experience running paid campaigns, testing creative and landing pages, and measuring pipeline impact
  • Confidence working directly with founders, challenging assumptions, and making decisions with limited structure
  • Experience marketing to SMBs or owner-operated businesses, especially trades or field services
  • Experience with voice, conversational, or agentic AI
  • Experience working in an early-stage startup
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The Company
33 Employees
Year Founded: 2023

What We Do

Elyos AI develops autonomous AI customer-service agents for trades and field-service businesses. Its agents answer inbound calls, follow up on missed calls, manage outbound communications and email workflows, and book jobs directly into existing field-service and CRM systems. The platform helps plumbers, electricians, HVAC companies, and other operators capture more revenue, improve customer experience, and reduce administrative workload without adding headcount.

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