Founding Product Marketer

Reposted 16 Days Ago
7 Locations
Remote or Hybrid
200K-250K Annually
Mid level
Sales • Software
The Role
The Founding Product Marketer will define messaging, craft narratives, create content, and lead product launches to build brand presence and customer trust.
Summary Generated by Built In
About Endgame 🌎

Endgame is building the context engine for go-to-market. The bet underneath the company: the hard part of applied AI isn't the model — it's getting the right context to it. Real enterprise data is messy. Duplicated contacts across seven systems, deals referenced by nickname in Slack, methodology that lives in someone's head. Models can't reason their way out of that. You have to do the work upstream.

So that's what we do. Entity resolution across CRM and conversational data, fact extraction with provenance, retrieval that respects permissions and recency, methodology encoded as first-class structure. The output: a layer that powers both day-to-day GTM work and the agents teams build on top of it — agents that work in production, not just demos. Companies like Monte Carlo, BetterUp, Braze, Hex, and Vistra run their revenue motion on it.

We're a small, technical team solving specific, unsolved problems at the boundary of data engineering and applied AI. If that's the work you want to be doing, we'd like to meet you.

Your Mission 🚀

We are hiring our Founding Product Marketer to shape how the world sees Endgame. You will work with the CEO to define and execute the messaging and content that drive awareness, trust, and adoption. Working directly with our leadership team, you will be instrumental in developing positioning strategy, crafting compelling narratives, creating standout content, leading product launches, and establishing a voice that cuts through the noise.

Your Responsibilities 🗓
  • Craft our story – Partner with the CEO and leadership team to define the Endgame narrative and the messaging architecture for both operational GTM leaders (CRO, COO, CEO) and technical leaders (CIO, CTO, VPE).

  • Build a strategic content engine – Own the calendar, delivery, and distribution of blogs, customer stories, exec POV pieces, technical explainers, and product updates.

  • Run competitive intelligence – Maintain battle cards for the categories we coexist or compete with, and keep sales armed with current truth.

  • Amplify our voice on LinkedIn – Drive organic growth and help establish Endgame and our leadership as go-to voices on AI-native GTM.

  • Build customer marketing as a flywheel – Turn co-build wins into reusable case studies that make Endgame's value tangible.

Our Ideal Candidate 🏅
  • You're a true generalist – You've shipped across content, launch, competitive, customer marketing, and exec ghostwriting, and you're comfortable wearing many hats at once.

  • You translate technical depth into customer language – You can read a product spec, sit in a co-build session, and walk out with the customer-facing version of the story.

  • You write for two audiences at once – You've built messaging frameworks that work for both operational and technical executives, and you know how to balance them.

  • You thrive partnering with founders – You've worked side-by-side with a CEO on positioning, and you know how to balance their voice with the company's.

  • You move fast – You write, ship, measure, and iterate, and you enjoy the pace of a startup environment.

  • Bonus points if you have experience at an AI-native, developer-tools, or infrastructure company growing an audience around a platform-shaped product.

Benefits 🏆
  • Competitive compensation and equity

  • 401k, health, dental, and vision insurance

  • Flexible time off

  • Paid parental leave

  • Education stipend

The qualifications listed in our job descriptions are meant as guidelines, not strict requirements. You don't need to meet every qualification to apply — if you believe your skills and experience make you a strong candidate, we want to hear from you. Apply directly or reach out to us at [email protected].

The qualifications listed in our job descriptions are meant as guidelines, not strict requirements. You don’t need to meet every qualification to apply—if you believe your skills and experience make you a strong candidate, we want to hear from you! Apply directly or reach out to us at [email protected].

Skills Required

  • Experience creating messaging frameworks for cross-functional alignment.
  • Experience developing content strategies and managing content calendars.
  • Ability to translate technical product features into real-world value.
  • Experience working in early-stage AI or ML companies is a bonus.
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The Company
HQ: Los Angeles, CA
32 Employees
Year Founded: 2021

What We Do

Endgame makes it easy to observe what’s happening in your trial or free motion, prioritize sales-ready accounts and users based on behavioral signals, and act on them to drive more revenue faster. Our product works by analyzing events from a number of data sources, including product adoption, user behavior, transactional data, sales activity, and more to enable: Real-time observability. Revenue teams can see what top accounts and users are doing in their product, how far along their journey they’ve come, and whether or not they are sales ready. Prioritization. Sales teams are able to focus their time on prospects and opportunities with the strongest signal and biggest revenue impact. Next best action. Reps can increase conversion likelihood by taking the right action directly from Endgame’s UI or by triggering existing sales engagement tools.

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