Founding Marketing Leader

Posted 25 Days Ago
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San Francisco, CA
In-Office
180K-250K Annually
Senior level
Digital Media • Information Technology • Music
The Role
Mandolin seeks a Founding Marketing Manager to define their brand and execute go-to-market strategies through ABM and content marketing, focusing on enterprise healthcare clients.
Summary Generated by Built In
About Mandolin

Nearly every disease will become treatable in our lifetimes. Mandolin is laying the clinical and financial infrastructure to get groundbreaking treatments to patients faster, powered by AI agents.

Mandolin partners closely with the largest healthcare institutions in the US, covering more than $10B drug spend across the country. We're backed by Greylock, SV Angel, Maverick, SignalFire, and the founders of Vercel, Decagon, and Yahoo.

Why we need you

We’re post-product-market fit, growing fast, and entering a pivotal next chapter. You’ll have a direct hand in charting the course on defining Mandolin's brand image to the outside world. This role is a launchpad into broader leadership depending on your interest.

As Mandolin’s first marketing hire, you’ll work closely with our leadership team to define and execute our go-to-market strategy across multiple channels. Your focus will be Account-Based Marketing (ABM), targeting large enterprise healthcare providers, infusion centers, and specialty pharmacies. You’ll also own content, SEO, and product marketing to drive inbound interest and enable sales.

What you’ll do
  • Design and run ABM campaigns tailored to high-value healthcare accounts (payer, provider, specialty pharmacy)

  • Build scalable content systems: case studies, landing pages, blog posts, whitepapers, and pitch collateral

  • Optimize and manage SEO to increase visibility and inbound pipeline for high-intent search traffic

  • Craft crisp product messaging and positioning to communicate our value to technical and operational buyers

  • Own marketing ops and analytics from day one—choosing the right tools and setting KPIs

  • Partner with Sales and Founders to improve lead quality, increase velocity, and accelerate close rates

Must-have experience
  • 7+ years of experience in B2B marketing, with a strong track record in Account-Based Marketing (ABM) and content strategy

  • Experience marketing complex technical products to enterprise buyers—ideally in healthcare, life sciences, or AI

  • Ability to independently build and scale marketing programs from scratch in a fast-paced startup environment

  • Strong writing and storytelling skills, with a portfolio of content that spans thought leadership, case studies, and product collateral

  • Familiarity with marketing tools like HubSpot, Clearbit, LinkedIn Ads, and Google Analytics

  • Comfortable collaborating with Sales, Product, and Founders to drive go-to-market alignment

Nice-to-haves
  • Prior experience as a founding or first marketing hire at a startup

  • Familiarity with the healthcare ecosystem, including payers, providers, and specialty pharmacies

  • Experience working on or marketing AI/ML products or platforms

  • Design and no-code tool fluency (Figma, Webflow, Canva, etc.)

  • A scrappy, experimental mindset—comfortable iterating quickly and measuring what works

Top Skills

Canva
Clearbit
Figma
Google Analytics
Hubspot
Linkedin Ads
Webflow
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The Company
Goodlettsville, TN
94 Employees

What We Do

Mandolin is a digital platform designed to help artists, venues, and fans connect through live music.

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