Founding Marketing Lead

Posted 2 Days Ago
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San Francisco, CA, USA
In-Office
140K-200K Annually
Senior level
Artificial Intelligence • Software • Conversational AI • Automation
The Role
Lead all marketing from 0-to-1: define brand and messaging, own website and ICP, build organic content and thought leadership, implement SEO/PR/paid demand generation, manage external agency campaigns, and design onboarding and nurture sequences to drive pipeline and retention for a B2B SaaS voice AI product.
Summary Generated by Built In
About Phonely

At some point in the future, every business will answer their phone with voice AI. We are building the platform that lets them do that - and optimize every conversation along the way.

Phonely builds conversational voice AI agents for high volume phone workflows. Our customers use us to qualify leads, book appointments, route calls, and resolve real customer conversations in production. We are growing fast and just getting started.

About the role

We are looking for our first Marketing Lead - someone who is sharp, creative, and genuinely excited about building something from scratch. You will own how the world understands and thinks about Phonely, and you will have the trust and freedom to do it your way.

You will work closely with the founders and across the whole team. If you love the early stage - the speed, the ownership, the chance to actually shape something - this is the role for you.

What you will do
  • Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.

  • Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.

  • Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.

  • Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.

What you bring
  • 5+ years of progressive marketing experience

  • A generalist: brand, content, growth, and demand gen

  • You have built marketing from 0 to 1 at an early-stage company

  • Equally strong in strategy and execution — you can write the playbook and run the plays

  • Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum

Key outcomes

Within your first 6 to 12 months, success looks like:

  • Brand clarity: clear messaging, a strong website, and a defined ICP

  • Organic engine: consistent publishing, growing social presence, and inbound leads from content

  • Pipeline impact: measurable top-of-funnel growth and enterprise client conversions driven by the channels you built

  • Agency relationship: a functioning demand-gen program running with an external partner

Why join
  • Report directly to and collaborate with the founding team

  • Full ownership of the marketing function - strategy, voice, channels, and process

  • A product that is already working in production, with customers seeing real results

  • The opportunity to shape how a breakout company shows up in the world

    If you are a hands-on marketing leader ready to build something from the ground up - we would love to meet you.

About the interview
  • Intro call to evaluate fit

  • Deep dive on your 0-to-1 experience and marketing strategy

  • Case study to see how you think

  • Final conversation with leadership

Skills Required

  • 5+ years of progressive marketing experience
  • Generalist experience across brand, content, growth, and demand generation
  • Built marketing from 0 to 1 at an early-stage company
  • Strong in both strategy and execution (write playbook and run plays)
  • Familiarity with tech or B2B SaaS
Am I A Good Fit?
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The Company
0 Employees
Year Founded: 2023

What We Do

Phonely is an AI-powered voice agent platform that automates phone interactions for businesses. It uses advanced speech recognition and natural language processing to handle inbound and outbound calls, including appointment scheduling, customer support, and lead qualification. By integrating with existing business tools and databases, Phonely enables companies to deliver consistent, human-like customer experiences while optimizing workflows and driving revenue through intelligent, automated conversational solutions.

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