Note:
We're representing an external client in search of qualified candidates for a role within their organization. This position offers a chance to be a part of our client's team and contribute to their objectives. As our client's search partner, we facilitate the initial stages of the selection process on their behalf. Please read on for more details about this opportunity.
About our client
Our client is at the forefront of revolutionizing foot care with their cutting-edge technology. They are dedicated to improving the quality of life for their users through innovative solutions that address common foot health issues.
Deliverables
- Develop and implement a marketing strategy targeting clinics, employers, and end users, while establishing and expanding partnership channels
- Lead product marketing efforts, including messaging, positioning, and creative direction as needed
- Experiment with growth marketing tactics to drive user acquisition and retention
- Manage all marketing channels, including digital, content, social media, and events
- Work with the product team to translate features into effective market messaging
- Conduct market research to identify growth opportunities and guide product development
- Create and manage sales enablement materials for the sales process
About you
- Over 5 years of B2B marketing experience in health tech, SaaS, or similar fields
- Proven success in growth marketing and user acquisition in a B2B environment
- Strong background in product marketing, including messaging, positioning, and go-to-market strategies
- Demonstrated expertise in developing and executing multi-channel marketing strategies
- Deep knowledge of the B2B customer journey, enterprise sales cycles, and consumer buying behaviour
- Experience with marketing automation tools and CRM systems
- Startup experience and knowledge of health benefits and MSK care are highly desirable
Nice to have
- Excellent analytical skills with the capability to extract insights from complex data
- Strong communication and presentation skills
Perks & Benefits
- Generous equity package
- Benefits package
- Unlimited PTO
Note: Only candidates who meet the specified criteria and qualifications will be contacted for further consideration. Thank you for your understanding.
What We Do
LightCI is a full-service tech partner that enables the best companies in the world to build exceptional products and up-skill their teams. Our full-service capabilities allow us to create a bespoke experience to meet the specific needs of your business. From building disruptive products to hiring top talent, our company is designed to support anything and everything in between.
Rest assured, our team members are meticulously selected by seasoned domain experts and undergo a stringent three-step technical and compatibility vetting process. This process stands as one of the most rigorous in the industry, ensuring the highest level of expertise and competence. Our in-house Product Studio division consists of 150+ of the world’s leading Engineers, Product Managers, Designers, and GTM experts.
To date, our team has partnered with many of the world’s leading companies (Google, Apple, Coinbase, Brex, Walmart, Fidelity, Sequoia, and Canada Life to name a few) to accelerate their product development roadmaps, and bring new and innovative products to market.
Great engineers build great products. Great products are built by great engineers. At LightCI, this is the core of what we do.
Our services include:
Product Ideation and Development
Managed Services Consulting
Staff Augmentation
Direct Hire
