The Role
Lead short-form content strategy and production to reach non-technical local retailers. Shoot and edit viral videos, iterate on content via analytics, build reusable content frameworks, and collaborate with Sales, CX, and Engineering to align brand, drives leads and revenue.
Summary Generated by Built In
Growth Marketer
About Santé
About the Role
In this role, you will
Who You Are
Compensation
Benefits
About Santé
Santé is the #1 operating system for local retailers.
Our platform runs the entire store — point of sale, integrated payments, eCommerce, inventory management, delivery-app integrations, marketing, bookkeeping, and AI Agents — so the owners of liquor, grocery, and convenience stores can compete like the big chains without losing what makes them local.
We're building a future where the corner liquor store has better technology than the national retailer: one place for selling to customers everywhere with AI agents that spots slow-moving inventory and creates the promotion to move it. Every feature we ship lands in real stores the same week, and the feedback loop is direct — our customers call us by name.
Just two years into the business, Santé is delivering meaningful growth for hundreds of local retailers across the US:
- Cutting payroll costs by $35 - $50k with agents that handle admin work for store owners
- Increasing revenue by 10-15% with eCommerce and Marketing agents that drive sales
Everyone on our team is the domain expert on the problems they’re responsible for solving. We’re also curious about what living in the future means, and we are committed to bringing it to our customers. We challenge current assumptions and explore new workflows. We believe that this is the only way to create a generational company that lasts a century.
Our customers are non-technical small business owners. They’re everyday people that you see running your local grocery store or bottle shop.
In this role, you will expand on our existing content strategy to reach entrepreneurs with short form video, events and paid media wherever they spend their time online (mostly Facebook, IG and Reddit).
To-date, we’ve maintained consistent 5x growth with no marketing. You are the missing piece to our winning machine that has already cracked the code on product and outbound sales.
You will work closely with the Founders on how we show up online with a unique personality that stands out from the sea of sameness in retail tech. This includes organic and paid content. If you’re not a paid expert, then you will have the resources to manage an agency that promotes our work.
- Build the Santé brand with a mix of content: newsletters, organic video and paid ads
- Maintain a calendar that keeps the entire company accountable to helping you execute on a consistent feed of content
- Iterate on your content strategy and brand voice by tracking the virality of your content. The purpose is for your content to always be seen by as many relevant people as possible
- Build a repeatable framework that extends the shelf-life of important assets so that we are always publishing content
- Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story throughout other types of content: training videos, product launches, webinars, etc.
- Manage paid campaigns OR manage the agency that runs our paid media
- Leverage analytics and performance data to measure the effectiveness of your content, prioritizing reach, leads and revenue in how we determine impact of your work
Who You Are
- Strategic storyteller with a proven track record of producing viral content for brands; B2B or D2C will work here
- Experience leading or contributing to content plans at a startup or agency that works with non-traditional brands that are willing to take risks to demand attention online
- Natural intuition for how to connect with people regardless of their background or interest
- Cares about the craft of editing and videography - always looking to push the boundaries of your best work
- Comfort operating with high ownership in a small team where your decisions become the standard
Compensation
[$120,000 – $150,000] + Meaningful Equity
This range reflects the expected compensation for this role. Compensation within the range is determined based on experience, skills, and scope of responsibilities. In addition to base salary, we offer meaningful early-stage equity — this team's work is the foundation the company compounds on.
- Company-sponsored benefits
- 401(k)
- Nightly team dinners
The base pay range for this role is $100,000 – $150,000 per year.
Skills Required
- Produce and shoot short-form video across Facebook, Instagram, LinkedIn, Reddit, and TikTok
- Edit video and audio in CapCut, Adobe Premiere, or equivalent editing software
- Proven track record of producing viral content for brands (B2B or D2C acceptable)
- Experience leading or contributing to content plans at a startup or agency
- Leverage analytics and performance data to measure content effectiveness and prioritize reach, leads, and revenue
- Build repeatable frameworks to extend shelf-life of content assets
- Collaborate with Sales, Customer Experience, and Engineering to maintain cohesive brand and content
- Strong videography and editing craft; continuously improve quality of work
- Natural intuition for connecting with diverse, non-technical small business owners
- Comfort operating with high ownership in a small team where decisions set standards
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The Company
