Founding Go-To-Market

Posted 2 Days Ago
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San Francisco, CA, USA
Hybrid
Entry level
Hardware • Robotics • Energy • Utilities
The Role
Build the company’s initial go-to-market motion for aerial robotics serving utility customers. Identify target utility segments, develop outbound pipeline, manage customer relationships through paid pilot contracts, navigate procurement and compliance processes, translate feedback into product input, and help establish pricing and packaging. The role requires utility or regulated infrastructure sales experience, comfort with ambiguity, and the ability to communicate technical products to engineering and operations stakeholders.
Summary Generated by Built In

About the company
We're an early-stage robotics startup building aerial robots that perform physical maintenance tasks in the field — work that today requires sending skilled crews to remote or hazardous sites. We're pre-seed, assembling our founding team, and moving fast toward our first paying pilot with a utility customer.

About the role
We're hiring our first go-to-market hire to help us land and grow our earliest utility customers — co-ops, municipal utilities, and eventually investor-owned utilities. You'll work directly with the founders to define our market entry strategy, build the pipeline, and turn early conversations into paid pilots. This is a builder role, not a maintainer role — you'll be defining the playbook as you go.

What you'll do

  • Identify and prioritize target utility segments for early deployment, starting with smaller/faster-moving customers (co-ops) before larger ones

  • Build and run outbound pipeline into utility operations, engineering, and procurement contacts

  • Own customer relationships from first conversation through pilot contract

  • Navigate utility procurement cycles, safety/compliance requirements, and multi-stakeholder buying processes

  • Translate customer feedback into product and roadmap input for the founding team

  • Help define pricing, packaging, and early GTM motion as we learn what works in this market

What we're seeking

Must have

  • Experience selling into utilities, energy, or other regulated infrastructure markets

  • Familiarity with how utility procurement and vendor approval processes work (or a fast learner with adjacent B2B infrastructure sales experience)

  • Comfort operating with ambiguity at a pre-seed stage — no existing playbook, no large team

  • Strong written and verbal communication; able to represent a technical product credibly to engineering and operations stakeholders

  • Based in or willing to work from the SF Bay Area

Nice to have

  • Existing relationships with electric co-ops, municipal utilities, or IOUs

  • Experience selling hardware, robotics, or field-deployed technology (not just software) into utilities

  • Background in utility operations, grid engineering, or a related technical field — enough to speak the customer's language

  • Prior experience at an early-stage hardware or robotics startup

Skills Required

  • Experience selling into utilities, energy, or other regulated infrastructure markets
  • Familiarity with utility procurement and vendor approval processes, or adjacent B2B infrastructure sales experience with the ability to learn quickly
  • Comfort operating with ambiguity at a pre-seed startup without an established playbook or large team
  • Strong written and verbal communication skills
  • Ability to represent a technical product credibly to engineering and operations stakeholders
  • Based in or willing to work from the San Francisco Bay Area
  • Existing relationships with electric co-ops, municipal utilities, or investor-owned utilities
  • Experience selling hardware, robotics, or field-deployed technology into utilities
  • Background in utility operations, grid engineering, or a related technical field
  • Prior experience at an early-stage hardware or robotics startup
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The Company
15 Employees

What We Do

Aviary Robotics is developing autonomous aerial robots for electric-grid inspection and repair. Its drones use onboard perception to detect and diagnose pole and equipment defects, then a robotic arm can perform routine tasks such as clearing debris, replacing fuses, or installing sensors during the same flight. The company aims to help utilities maintain outdoor infrastructure while reducing hazardous field visits and repeat dispatches.

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