Founding Chief Marketing Officer

Founding Chief Marketing Officer (CMO)

Location: Remote / Chicago Preferred
Compensation: This is an early-stage, equity-first founding role. Salary is symbolic for now ($1), with meaningful ownership and upside as we raise and grow.

About Us

We’re building Approach, a new kind of dating app for real-world connection—where you only see others who are at the same place, at the same time, and open to meeting. We believe people are tired of swiping, ghosting, and endless chatting. They want something real. We’re making it happen.

Now we’re looking for a marketing leader who’s ready to help us grow from underground to unavoidable.

What You’ll Own

You won’t “join” the marketing team—you are the marketing team (for now). This is a ground-floor opportunity to define our brand, voice, and presence in the world. You’ll:

• Build the brand – from tone of voice to visual identity to how we show up in the world

• Own social – grow and manage TikTok, Instagram, and other channels with a mix of content, community-building, and creative campaigns

• Develop our growth strategy – test and launch digital, offline, and influencer campaigns to drive downloads and real engagement

• Partner with the product team – influence product features that impact user acquisition, retention, and virality

• Plan IRL activations – events, bar promotions, street teams, and creative stunts that get people talking

• Track performance – know what’s working, what’s not, and how to scale it

You Might Be a Fit If…

• You’ve built a brand or social presence before—personally or professionally

• You have 3–5 years of experience in marketing, ideally at a consumer startup

• You’re obsessed with user psychology, viral loops, and creative storytelling

• You’re scrappy, self-starting, and energized by building something from 0

• You have an eye for good design and a sharp, punchy writing style

• You’re down to experiment, move fast, and treat early traction like a game

Perks

• Ground-floor equity and leadership role

• Flexibility and creative freedom

• A product that’s easy to believe in

• A team that cares about real-life human connection