Zurich, Switzerland | On-site | Full-time
About the OpportunityAn innovative, venture-backed AI company is building the next generation of intelligent security technology, transforming how organisations monitor and protect critical infrastructure. By combining artificial intelligence, robotics and computer vision, their platform enables businesses to automate security operations without replacing existing hardware.
As they continue to scale, they are looking for their first commercial hire to build the sales function from the ground up alongside the founders.
This is a unique opportunity for someone who enjoys creating rather than following processes and wants to have a direct impact on the commercial success of a fast-growing technology company.
The RoleAs the Founding Account Executive, you will work directly with the CEO to establish and scale the company's go-to-market strategy.
You'll own the complete sales cycle—from identifying prospects and generating pipeline to running enterprise sales processes and closing strategic deals. Beyond selling, you'll help define the sales methodology, shape the Ideal Customer Profile (ICP), and build the commercial playbook that future sales hires will follow.
This role is ideal for someone who enjoys early-stage environments, thrives with autonomy, and wants to grow into a future Head of Sales leadership position.
Key ResponsibilitiesOwn the full B2B sales cycle from prospecting through to closing.
Generate your own outbound pipeline through strategic business development.
Conduct discovery meetings, product demonstrations and commercial negotiations.
Build relationships with enterprise customers across critical infrastructure, industrial and security sectors.
Manage complex procurement processes, including pilots, tenders and Proof of Concept (POC) engagements.
Convert pilot projects into long-term commercial partnerships.
Partner closely with the CEO on strategic opportunities while progressively taking ownership of the commercial function.
Maintain accurate CRM data, sales forecasts and pipeline reporting.
Continuously improve the sales playbook based on customer feedback and market insights.
Collaborate with Product and Engineering teams to influence product direction through customer learnings.
Minimum 3 years of full-cycle B2B sales experience with a proven track record of closing new business.
Demonstrated success generating outbound pipeline without relying on inbound leads.
Experience working within a startup or early-stage technology company.
Comfortable selling technical solutions to senior decision-makers.
Strong commercial, negotiation and relationship-building skills.
Excellent organisational skills with disciplined CRM management.
Highly self-motivated, proactive and comfortable operating in fast-changing environments.
Willing to relocate to or already based in Zurich.
Nationality from a NATO or allied country (mandatory client requirement).
Experience in one or more of the following areas would be highly advantageous:
Enterprise Software or SaaS
Artificial Intelligence (AI)
Robotics
Computer Vision
Physical Security Technology
DeepTech
Industrial Automation
Government or Defence sales
Procurement and public tenders
Subscription or recurring revenue business models
Proof of Concept (POC) sales
Land-and-expand enterprise sales strategies
Existing network within the DACH or UK security market
German language skills
Competitive salary and equity package.
Visa sponsorship and relocation support.
Direct collaboration with an experienced founding team.
The opportunity to build and own the commercial function from day one.
A clear progression path towards Head of Sales as the company scales.
The chance to work on cutting-edge AI technology solving real-world security challenges.
This is not a company with an established sales playbook waiting for someone to execute it.
This is an opportunity to build that playbook yourself.
If you're motivated by ownership, entrepreneurship and the challenge of helping scale an ambitious deep-tech startup from its earliest commercial stage, this role offers a genuine opportunity to shape both the business and your own career.
Skills Required
- Minimum 3 years of full-cycle B2B sales experience with proven track record of closing new business
- Demonstrated success generating outbound pipeline without relying on inbound leads
- Experience working within a startup or early-stage technology company
- Comfortable selling technical solutions to senior decision-makers
- Strong commercial, negotiation and relationship-building skills
- Excellent organisational skills with disciplined CRM management
- Highly self-motivated, proactive and comfortable operating in fast-changing environments
- Willing to relocate to or already based in Zurich
- Nationality from a NATO or allied country (mandatory client requirement)
- Experience in Enterprise Software or SaaS
- Experience with Artificial Intelligence (AI), Robotics or Computer Vision
- Experience with Physical Security Technology or DeepTech
- Experience in Industrial Automation or government/defence sales
- Experience with procurement, public tenders, or POC sales
- Experience with subscription or recurring revenue business models and land-and-expand strategies
- Existing network within the DACH or UK security market
- German language skills
What We Do
REF Digital is a Montreal-based digital agency that helps businesses thrive in a digital-first economy. They specialize in designing and engineering bespoke e-commerce platforms, apps, and digital experiences engineered for lasting impact. Formed from the digital team of Groupe LG2, the agency combines strategy, technology, and design to help brands navigate the digital economy and propel their online presence to a new level.








