Founder’s Office - Growth [GTM & Marketing]

The Mandate

• Be the Founder’s execution arm from India. You will run Marketing (incl. Paid), RevOps, and Sales Enablement out of India to fuel a US-based SDR/AE sales org—building one predictable engine from pipeline → ARR → NRR across time zones. This mirrors how top Founder’s Office–Growth roles operate: shaping GTM, leading high-impact cross-functional projects, and producing crisp analysis and executive reporting.
• You orchestrate: GTM strategy, RevOps, demand gen & lifecycle, paid acquisition, enablement, CS alignment.
• You partner with: Founder/CEO (US), Product/Design/Eng, CS, Finance, SVP of Sale (US)—owning weekly forecast and growth reviews. 

Responsibilities

• GTM Strategy & Architecture
• Define ICPs/segments, value props, pricing/packaging; publish the quarterly distributed GTM plan & OKRs per segment/channel.
• Build the partner/affiliate layer relevant to the vertical (equipment, payments, local tech, vendors) for net-new pipeline.

Revenue Operations

• Own the RevOps operating model: TAM, enrichment of TAM, forecasting, territories/quotas, routing/SLAs, attribution, comp hygiene, stage definitions, and metric guardrails.
• Integrate CRM + MAP + product analytics + billing ; enforce data quality and pipeline hygiene.
• Publish executive dashboards tying pipeline→revenue→NRR; run the weekly forecast and pacing vs plan. (RevOps consolidates marketing, sales, and CS ops to streamline the end-to-end journey.)

Marketing & Paid

• Own full-funnel demand for the US market: performance (search/social/display/video), content & SEO, field/events, community, and lifecycle/CRM automation.
• Lead paid acquisition: channel strategy, creative/LP testing, CRO, budget allocation, and ROAS/MER reporting.
• Manage agencies & consultants with scorecards and strict commercial accountability; consolidate vendor bench to scale efficiently.

Sales Enablement

• Fuel US SDR/AE
• Build an enablement system: ICP cheat sheets, discovery & objection guides, ROI/TCO models, competitive talk-tracks, demo storyboards, reference program.
• Help AEs 

Operating Rhythm & Cross-Time-Zone Execution

• Run the weekly pipeline council, forecast call, marketing performance review, enablement hour, and NRR forum.
• Maintain US overlap windows for founder check-ins, key customer meetings, and deal strategy; publish clear SLAs for India↔US handoffs.

What You’ll Work On

• High-impact growth projects across Sales & Marketing; collaborate with teams like marketing, sales, data analytics, and product ops.
• Analysis & executive reporting: memos, leadership/board prep; cross-functional programs to lift retention, and expansion.

Experience We’re Seeking

• 8–12+ years in B2B SaaS across Growth/Marketing/RevOps; Vertical SaaS exposure is a plus.
• Proven scale in the last 3–4 years (e.g., 0→$5–10M+ ARR or multi-segment expansion with NRR >110%).
• Built RevOps and Sales Enablement from scratch; shipped PLG + SLG motions and lifecycle automation. 
• Managed significant paid budgets for US demand; fluent in CRM/MAP, attribution, experimentation; strong analytical + executive communication skills 

Traits That Win Here

• Owner’s mindset • Systems thinker • Experiment-led and data-driven • High-agency executor • Concise communicator across India↔US • Comfortable with ambiguity and rapid context switching.