Field Marketing Manager

Posted 3 Days Ago
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Austin, TX
In-Office
Senior level
Information Technology • Software • Big Data Analytics
The Role
The Field Marketing Manager at VMware will lead marketing initiatives for Commercial customers, focusing on pipeline generation and collaboration with sales teams.
Summary Generated by Built In
Company Description

My name is Soujanya. Kothuri My contact number 510-370-4561 and I'm a staffing specialist at Intelliswift, a global staffing and IT consulting company. We are constantly on the lookout for professionals to fulfil the staffing needs of our clients and we currently have a job opening that may interest you. Below is a summary of the position

Job Description

Job ID: VMWJP00003382

Job Title: Field Marketing Manager

Job Duration : 3 Months

Client: VMware, Inc

Location: Austin, TX

Job Description:

Americas Field Marketing Manager - Commercial

Position Description

The Americas marketing team at VMware is hiring a Commercial Field Marketing Manager (FMM) responsible for driving cohesive marketing efforts supporting VMware technologies and communication across the Commercial sales business. This position will support high/low touch marketing programs that generate quality marketing sourced pipeline across the top high opportunity Commercial Select, Preferred, Emerging and development Commercial customers. This role requires someone with creative and analytical thinking skills as well as an in-depth understanding of sales priorities and processes. The FMM will interact directly with VMware's Commercial Sales, Partners, Operations and Enablement teams in Austin in a fast-paced environment that requires the ability to adapt and excel amid a changing landscape; relationship management skills, strong data analytics skills as well as experience in executing field and account based marketing initiatives are crucial to your success.

Responsibilities:

  • Creates and maintains a Commercial content strategy (build awareness) that results in well-informed stakeholders and consistent content delivery across a highly matrixed environment
  • Utilizes disciplined creativity by choosing a wide-range of marketing vehicles, both traditional and new, to positively influence various audience segments including, customers, partners, and the sales force.
  • Provides strategic guidance and issue resolution to Sales by coordinating with internal functions relative to Commercial marketing efforts that will ensure flawless tactical execution.
  • Strategically influences and collaborates closely with the Lead Development Rep teams to develop targeted prospecting and increase Commercial pipeline build
  • Monitors programs for sales impact and overall success. Retention, growth and customer satisfaction are the Key Performance Indicators (KPI's).
  • Delivers on-going recommendations to the Commercial Field Marketing team based on an evaluation of program trends and analysis of in-flight projects.

Requirements:

  • 5-7 years' customer marketing demand generation experience with focus on Commercial customers
  • Proven track record of successfully partnering with sales management. To be successful, this individual must establish favorable results through coaching and influencing others. Previous sales experience is a plus
  • Exceptional success with communications development, positioning and implementation
  • Ability to manage multiple projects and deadlines simultaneously with limited management direction. The ideal candidate will be a proactive contributor and subject matter expert on team projects.
  • Strong background in metrics tracking. Experience with developing, executing and tracking results tied to integrated, multi-touch marketing plans is a plus
  • Demonstrated ability to excel in a highly-matrixed, collaborative and fast-paced environment
  • Strong planning and execution track record
  • Excellent communications, speaking and presentation skills
  • Performance driven, high-energy and passionate about making an impact
  • Proactive, self-motivated, innovative, collaborative, multi-tasker, creative and analytical
  • Strong team player with a positive attitude

Additional Information

NICE TO HAVE:

Top Skills

Account Based Marketing
Data Analytics
Field Marketing
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The Company
HQ: Newark, CA
1,411 Employees
Year Founded: 2001

What We Do

What do we do?
Intelliswift delivers world-class Product Engineering, Data Management and Analytics, Digital Enterprise, Digital Integration, Salesforce, and Talent Solutions to businesses across the globe. We empower companies to embrace new technologies and strategies along their digital transformation
journey through data-rich modern platforms, innovation-led engineering, and people-centric solutions. Strong customer-centricity makes us a trusted ally to several Fortune 500 companies, SMBs, ISVs, and fast-growing startups.

To whom do we cater?
Industries: Technology, Media, Telecom, Pharma, Healthcare, Banking, Financial Services & Insurance, Retail.

Where are we headed?
We are driven to leverage our innovation and deep expertise to create a long-lasting impact for our customers and stakeholders.

What drives us?
• We believe in delivering sustainable and future-driven solutions.
• We believe in enabling everyone that works with us – from clients to partners to employees.
• We believe that the future belongs to those who Love the New – which is why we are constantly reinventing and innovating NEW solutions to enable businesses to stay ahead of the competition.

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