Field Marketing Manager

Crowdbotics is seeking an experienced Field Marketing Manager with expertise in managing third-party events and trade show sponsorships. The ideal candidate will lead and execute Crowdbotics' participation in various conferences, managing event planning, execution, and follow-through. Outside of events, this role includes handling social media management, email communications, light creative/design work, and webinar execution. Familiarity with CRM, ABM tools, and project management platforms is highly preferred.

Key Responsibilities:

• Events Management (75%): Lead the planning, execution, and post-event follow-up for Crowdbotics' participation in third-party conferences, trade shows, and webinars. Ensure smooth logistics, staffing, timelines, and coordination.
• Trade Show & Sponsorship Management: Handle all aspects of trade show sponsorships, including booth setup, budgeting, staff management, contract negotiations, and post-event reporting.
• Field Marketing: Collaborate with the marketing team to develop and execute event-related content and campaigns for email, social media, and external collateral. Work on pre-event, during-event, and post-event marketing strategies.
• "Non-Event" Work: During downtime between events, contribute to various marketing initiatives, including email communications, social media management, and light creative/design work (e.g., Canva).
• HubSpot Integration: Work with content marketers to push event campaigns through HubSpot.
• Social Media Coordination:  Engage partners/audiences on social media with direction from marketing management.
• Stakeholder Engagement: Liaise confidently with external stakeholders, vendors, and event organizers to negotiate contracts and manage relationships.
• Technology & Systems: Use and manage tools such as HubSpot (or Salesforce), ABM platforms (6Sense, DemandBase), design tools (e.g., Canva), and project management platforms (Asana, Monday, Notion) to optimize event and marketing efforts.
• Travel Requirements: Most events will be remote, but this role requires travel for major trade shows once a quarter for at least a week.
• Post-Event Reporting: Provide in-depth analysis of event performance, sponsorship ROI, and recommendations for future improvements.

Qualifications:

• Proven experience in event coordination and field marketing, with a focus on third-party events, trade shows, and sponsorships.
• Familiarity with CRM platforms (HubSpot or Salesforce) and ABM tools (6Sense, DemandBase) is strongly preferred.
• Basic design skills using Canva or similar tools.
• Proficiency with project management platforms such as Asana, Monday, or Notion.
• Strong negotiation and contract management skills.
• Experience with social media management
• Understanding and ability to utilize campaign integration systems via platforms like HubSpot.
• Ability to manage multiple events/projects simultaneously with exceptional organizational and time management skills.
• Excellent verbal and written communication skills.
• Willingness to travel once a quarter for major trade events.  (Travel could be up to approximately 20% of role composition.)