This role requires a highly organized, strategic thinker and doer, capable of collaborating with both marketing and sales teams to drive regional growth and elevate Centric Software’s market presence.
Key Responsibilities:
- Develop, implement and optimize field marketing strategies and programs that align with Centric Software’s business objectives, drive pipeline growth and increase customer engagement. Collaborate with Sales teams to align marketing initiatives with regional sales goals and priorities.
- Field Marketing tactics to drive prospects through the funnel:
- Design efficient marketing regional lead generation programs for all industries and countries (both inbound and outbound), measuring ROI and campaign effectiveness. Regularly deliver reports and use data insights to refine and optimize future initiatives.
- Plan and execute regional marketing tactics to generate meetings with our sales teams such as trade shows, conferences, webinars, seminars and customer-focused activities, overseeing all logistics, promotions, and post-event follow-ups.
- Build and nurture relationships with regional ecosystems to enhance Centric Software’s market presence and brand visibility.
- Manage the field marketing budget, ensuring resources are allocated efficiently to support business goals and maximize impact.
- Collaborate with cross-functional teams (including sales and marketing team members) to drive various initiatives to completion.
Candidate Profile:
- 3-5 years of experience in B2B SaaS marketing, with a focus on field marketing.
- Degree in Marketing (Business School or equivalent).
- Proven track record in planning and executing successful regional marketing programs.
- Strong ability to work both independently and collaboratively within cross-functional teams.
- Adaptable, with the ability to thrive in a fast-paced, changing environment.
- A proactive problem-solver with a solution-oriented mindset.
- Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce).
- Strong collaboration skills, with the ability to work across international teams.
- Willingness to travel for events and activities.
- Experience managing vendor relationships and budgets.
- Languages: English (required). Proficiency in additional languages (French or German) is a plus.
Additional Information:
- This is a home-office-based position. You must be comfortable working remotely and have a designated home office space with a reliable internet connection. Depending on the country and city of residence, offices or coworking spaces are available.
- Occasional travel is required to support regional events and initiatives.
- Location: France or UK.
Similar Jobs
What We Do
Centric Software® is the innovator behind the #1 Product Lifecycle Management (PLM) platform, Centric PLM™, that is blazing the trail for brands, manufacturers and retailers across all segments of the consumer goods industry. Headquartered in Silicon Valley, Centric Software has shattered the mold to create state-of-the-art digital solutions to satisfy the needs of every player in the market, large and small, and supports their mission to develop high-quality, sustainable products that are on time and on trend. - Centric PLM delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric PLM streamlines the product development process from concept to retail. - Centric Planning provides best-in-class data and visually driven financial, merchandise and assortment planning as well as store and vendor forecasting to maximize margins and for seamless and fast, pre and in-season execution. - Centric Visual Boards improves collaboration and decision-making of merchandising and buying teams through intuitive digital boards, driving innovation and decreasing time to market. All Centric solutions are market-driven, ensuring they meet the needs of customers. These innovations include the first ever PLM mobile apps, 3D CAD connectors, sustainability integrations, and more. Centric Software has the highest user adoption rates in the industry and proudly maintains a 99% customer retention rate due to its seamless implementation methodology which ensures that 100% of its customers go live. Centric Software is proud to provide the best solution, backed by the best team to service the best customers. Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA). For more information, please visit www.centricsoftware.com.
