FAE - MCU - Guangzhou

Reposted One Month Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Mid level
Hardware • Semiconductor • Manufacturing
The Role
Partner with sales to win MCU design-ins, provide technical support to take designs to revenue, propose TI or third-party MCU solutions, architect system-level embedded designs (low-power, motor control, audio/video, telecom, security), debug hardware/software interactions, and feed customer and competitive insights back to product teams via application notes and presentations.
Summary Generated by Built In

Change the world. Love your job.

The Field Applications Engineer Microcontrollers (FAEM) is responsible for partnering with Sales and providing MCU related technical expertise throughout the sales cycle. The FAEM proactively identifies current products and/or creative solutions to solve existing customer projects and create new functionality/opportunities. In this role, the FAEM also uses in-depth product knowledge to provide technical expertise to gain credibility and develop relationships with customers.
Responsibilities include:

  • Win new customer design commitments
  • Take customers' designs to revenue by providing prompt and thorough technical support for on-going design activity
  • Understand customer MCU requirements and propose solutions with TI, Customer, or third party software
  • Recommend and implement system processor solutions to customers in a consultative role
  • Work closely with the sales team and product group to capture new processor business and successfully take it to revenue
  • Constantly apply lessons learned from customer engagements to refine our competitive understanding
  • Use customer and competitive knowledge to tailor feedback to the product group for new product development
  • Have a grasp of the specific business value ($) that new product enhancements will produce
  • Constantly making technical contributions back to TI's technical community through informal (flex teams, technical forums) and formal (application notes, Tech Day presentations) channels
  • Develop design winning embedded processor customer proposals by recommending optimal solutions to customers; factoring in all technical, cost, time to market and business issues
  • Provide companion system s/w architecture solutions to customers factoring in technical feasibility, integration complexity and related business issues (licensing, intellectual property, costs)
  • Have a system level architecture understanding of complex embedded systems: LPW, motor control, audio/video, telecom, security
  • Comprehend and debug complex systems issues (hardware interaction with software and external components)
  • Debug other engineers' designs: hardware and software using TI and industry development tools and test equipment
Qualifications

Minimum requirements:

  • Minimum education (i.e., bachelor's degree in electrical engineering)
  • Minimum of XX years of experience

Preferred qualifications:

  • Strong verbal and written communication skills
  • Strong presentation skills, with ability to effectively relate materials to customers
  • Demonstrated strong analytical and problem solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Ability to work effectively in an interrupt-driven, fast-paced and rapidly changing environment
  • Demonstrated ability to build strong, influential relationships
  • Ability to efficiently context-switch between multiple concurrent tasks
  • Ability to advocate for customer needs (with an understanding of “why”) back into the TI product groups
About Us
Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments
Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.

If you are interested in this position, please apply to this requisition.
About the TeamTI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

Skills Required

  • Bachelor's degree in Electrical Engineering
  • Minimum of XX years of experience
  • Experience debugging hardware and software using TI and industry development tools and test equipment
  • System-level architecture understanding of complex embedded systems (low-power, motor control, audio/video, telecom, security)
  • Strong verbal and written communication skills
  • Strong presentation skills
  • Demonstrated analytical and problem solving skills
  • Ability to work in teams and collaborate across functions
  • Ability to take initiative and drive for results
  • Strong time management skills and ability to meet project deadlines
  • Ability to work effectively in an interrupt-driven, fast-paced environment
  • Demonstrated ability to build strong, influential relationships
  • Ability to efficiently context-switch between multiple concurrent tasks
  • Ability to advocate for customer needs back into TI product groups

Texas Instruments Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.

  • Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
  • Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
  • Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.

Texas Instruments Insights

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The Company
HQ: Dallas, TX
25,059 Employees

What We Do

Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm

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