Facebook Ads Specialist

Posted 2 Days Ago
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Perambur Purasavakam, Chennai, Tamil Nadu, IND
In-Office
Junior
Digital Media • Marketing Tech
The Role
Develops, launches, manages, and optimizes Facebook advertising campaigns to achieve client goals. Responsibilities include writing and testing ad copy, conducting audience and creative experiments, monitoring budgets and KPIs, preparing performance reports, collaborating with web, design, and content teams, maintaining policy compliance, and communicating strategies to clients.
Summary Generated by Built In

Roles and Responsibilities:

  • Develop and manage Facebook Ads strategies to meet client goals.

  • Set up, launch, and continuously optimize Facebook Ads campaigns.

  • Write and test ad copy for conversions, ensuring consistency with landing pages.

  • Conduct audience and creative tests to drive better performance.

  • Monitor daily ad performance, budgets, and KPIs for ongoing optimization.

  • Collaborate with the web development, design, and content teams to create cohesive campaigns.

  • Provide actionable insights and generate detailed reports for clients.

  • Stay up to date with Facebook’s Advertising Policies, tools, and latest trends.

  • Regularly engage with clients to discuss performance and future strategies.

Desired Candidate Profile:

  • Minimum 2 years of experience managing Facebook Ads (agency experience preferred).

  • Extensive knowledge of Facebook Ads dashboard and optimization techniques.

  • Strong understanding of Facebook Advertising Policies.

  • Excellent communication, organizational, and project management skills.

  • Creative, detail-oriented, and results-driven.

  • Ability to handle multiple projects and deliver results within deadlines.



Requirements

Required Experience, Skills, and Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.

  • Proven experience in creating high-converting landing pages and ads.

  • Strong analytical skills and a proactive approach to solving problems



Skills Required

  • Minimum 2 years of experience managing Facebook Ads
  • Extensive knowledge of the Facebook Ads dashboard and optimization techniques
  • Strong understanding of Facebook Advertising Policies
  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience creating high-converting landing pages and ads
  • Strong analytical skills
  • Excellent communication, organizational, and project management skills
  • Ability to manage multiple projects and meet deadlines
  • Agency experience
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The Company
HQ: Chennai, Tamil Nadu
200 Employees
Year Founded: 2011

What We Do

echoVME, a pioneer digital media marketing training and services company in India that offers world class social media marketing services & customized training programmes for corporates, students, faculties, marketing managers, CEOs, healthcare industry etc. We firmly believe in converting every challenge into an opportunity and we in-turn instill these values to our stakeholders through our training programs. ABP News along with CMO Council Asia identified echoVME has Best Social Media Agency of 2013 and awarded Sorav Jain (Founder, echoVME) as the Best Social Media Professional in 2014. echoVME has been recognized as the most innovative company by British Chevening and by The Indus Entrepreneurs Network (TiE) Chennai as one of the best startups in the city. echoVME has conducted around 100+ workshops, trained 2000+ professionals & 200+ brands. We have offered our social media marketing services to 50+ esteemed brands such as Amrutanjan, Ramco Systems, Bosch India, AMET Cruises, Infinitheism, Cashkaro.com, Dr. Paul's Multispeciality Clinic, Dr. Paul's institute, Times Interent Ltd, Hanmer MSL, 2020 MSL, Algoritz, Andromeda Loans, Amex NGO, Vinayak Hyundai, Apollo White Dental Care, Urban Tree Infrastructures, Chennai Public School, Equitas, Oliva Clinic and many more interesting brands across the country.

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