The Role
Plan, create, and optimize Facebook advertising campaigns: define strategy, build creatives, manage targeting and budgets, run A/B tests, set up conversion tracking, analyze performance metrics, and report results with optimization recommendations.
Summary Generated by Built In
This is a remote position.
As a Facebook Ads Manager, you will be responsible for planning, creating, and optimizing advertising campaigns on the Facebook platform to achieve marketing and business objectives.
Key Responsibilities:
Campaign Strategy and Planning:
- Collaborate with clients or internal teams to define advertising goals and objectives.
- Develop a comprehensive Facebook advertising strategy that aligns with overall marketing goals.
- Determine target audiences, budget allocation, and ad types.
Ad Creation and Design:
- Create visually appealing and compelling ad creatives (images, videos, copy) that resonate with the target audience.
- Ensure ad content complies with Facebook's advertising guidelines.
Ad Campaign Management:
- Set up and manage Facebook ad campaigns, including ad sets and individual ads.
- Continuously monitor campaign performance, making adjustments as needed to optimize results.
Audience Targeting:
- Utilize Facebook's targeting options to reach the most relevant audience segments.
- Test and refine audience targeting parameters based on campaign performance data.
Ad Budget Management:
- Allocate and manage ad budgets effectively to ensure the best ROI.
- Monitor ad spend to stay within the allocated budget.
Ad Performance Analysis:
- Regularly analyze key performance metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
- Use analytics tools to assess the effectiveness of campaigns.
A/B Testing:
- Plan and execute A/B tests to assess the impact of different ad elements, including headlines, visuals, and ad copy.
Conversion Tracking:
- Set up and manage conversion tracking to measure the impact of Facebook ads on website or landing page goals.
Campaign Reporting:
- Prepare and present regular reports on campaign performance and ROI to clients or internal stakeholders.
- Offer insights and recommendations for optimization.
Stay Updated:
- Keep up with the latest trends, tools, and changes in Facebook's advertising platform.
- Implement best practices and strategies for achieving advertising objectives.
Requirements
Digital Marketing Expertise:
- Proven experience in digital marketing and, specifically, in managing Facebook ad campaigns.
- Familiarity with other digital advertising platforms is a plus.
Analytical Skills:
- Strong analytical and data interpretation skills to make informed decisions based on campaign performance data.
Creativity:
- The ability to create engaging ad content and visuals that resonate with target audiences.
Technical Proficiency:
- Proficiency in using Facebook Ads Manager and related advertising tools.
- Knowledge of ad tracking and analytics tools is essential.
Communication Skills:
- Effective communication skills to collaborate with clients or team members and present campaign results.
Budget Management:
- Experience in managing advertising budgets and optimizing ad spend.
Problem-Solving Skills:
- Ability to identify issues and opportunities for improvement in ad campaigns and develop solutions.
Certifications:
- Facebook Blueprint Certification or other relevant certifications can be an advantage.
Adaptability:
- The ability to adapt to changes in the Facebook advertising platform and industry trends.
Organizational Skills:
- Strong organizational skills to manage multiple campaigns and deadlines simultaneously.
Benefits
- Opportunity to be a part of a dynamic growth focused tech startup.
- Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
- Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
- Fun-loving environment and caring team mates and inclusive culture of the company.
Skills Required
- Proven experience in digital marketing and managing Facebook ad campaigns.
- Familiarity with other digital advertising platforms.
- Strong analytical and data interpretation skills.
- Ability to create engaging ad content and visuals.
- Proficiency in using Facebook Ads Manager and related advertising tools.
- Knowledge of ad tracking and analytics tools.
- Effective communication skills to collaborate and present results.
- Experience in managing advertising budgets and optimizing ad spend.
- Problem-solving skills to identify issues and opportunities.
- Facebook Blueprint Certification or other relevant certifications.
- Ability to adapt to changes in the Facebook advertising platform and industry trends.
- Strong organizational skills to manage multiple campaigns and deadlines.
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The Company
What We Do
Ethnus is a Bengaluru-based education and communication-skills training company serving professionals and students. It operates as a training center focused on improving communication skills, with an EdTech orientation and programs designed for learners at different stages. Its public company profile identifies Bengaluru, India as its location and describes the organization primarily through its professional and student communication-training offering for professionals and students alike.
