A Business Development Center (BDC) representative in an automotive dealership primarily focuses on converting online and phone leads into appointments and sales. They handle inbound calls, emails, and web inquiries, provide accurate product information, and ensure a smooth customer experience. BDC reps are often the first point of contact for potential customers, playing a crucial role in building relationships and moving prospects through the sales process.
Key Responsibilities:
- Handling Inbound Communications: Answering phone calls, responding to online inquiries (emails, chat, web forms), and managing leads.
- Scheduling Appointments: Coordinating appointments for potential customers to visit the dealership and meet with sales representatives.
- Providing Product Information: Answering customer questions about vehicles, services, and dealership offerings.
- Follow-up and Lead Management: Following up with leads, tracking their progress, and ensuring timely responses.
- Building Relationships: Creating a positive and professional first impression for customers and building rapport.
- Meeting Goals: Working towards monthly targets and exceeding expectations.
- Utilizing CRM Systems: Using CRM software to manage leads and track interactions.
- Working with Other Departments: Collaborating with sales, service, and marketing teams.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- 1 to 2 years prior BDC experience.
- High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.
- One year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience.
Language Skills
- Ability to read a limited number of two- and three-syllable words and to recognize similarities and differences between words and between series of numbers. Ability to print and speak simple sentences.
Ability to read and comprehend simple instructions, short correspondence and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization.
Reasoning Ability
- Ability to apply common sense understanding to carry out simple one- or two-step instructions. Ability to deal with standardized situations with only occasional or no variables.
- Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to deal with problems involving a few concrete variables in standardized situations.
Certificates, Licenses, Registrations
- Valid Driver's License
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills Required
- 1 to 2 years of prior Business Development Center experience
- High school diploma, GED, or equivalent combination of education and experience
- One year certificate from a college or technical school, or equivalent related experience and training
- Ability to read and comprehend simple instructions and correspondence
- Ability to write simple correspondence and communicate information effectively
- Ability to apply common sense and follow written or oral instructions
- Ability to handle standardized situations and problems involving concrete variables
- Valid driver's license
What We Do
Love Honda is a Honda dealership in Homosassa, Florida, serving local drivers with new, used, and certified pre-owned vehicles. It sells cars and provides vehicle financing, maintenance, repairs, and auto parts. The dealership says its mission is to be the automotive home of area drivers, offering a broad vehicle selection alongside car care and customer service for its local community.
