At Aidaly, we believe family caregivers are the future of healthcare and the backbone of a thriving economy. In-home care is the fastest-growing part of healthcare, but demand is outpacing supply. We are pioneering a new model for delivering care at home by training and paying family caregivers to meet the needs of an evolving population and changing workforce. We are scaling rapidly across the United States. Join us!
What You'll Do- Own and execute all caregiver-facing communications and engagement, from swag to support.
- Design localized email campaigns, SMS campaigns, and community activations to deepen connection and loyalty.
- Plan and coordinate caregiver appreciation initiatives, live and virtual events, and local market activations.
- Analyze caregiver engagement metrics to continuously optimize programs and campaigns.
- Collaborate closely with Growth, Product, and Ops teams to deliver a seamless, personalized experience across markets.
RequirementsWho You Are
- 4–6 years experience in customer experience, lifecycle marketing, community engagement, or similar roles.
- Skilled in writing, design coordination, and campaign execution across email, SMS, and in-person channels.
- Data-driven and results-oriented, with an eye toward improving retention, satisfaction, and NPS.
- Deep empathy for family caregivers and a passion for building meaningful relationships at scale.
- Highly organized, creative, and proactive; thrives in a fast-paced startup environment.
If you're the type of person people naturally look to in times of chaos; calm under pressure, quick to action, and solution-focused - WE WANT YOU!
BenefitsWhat We Offer
- Competitive salary + performance bonuses based on KPIs.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- 401K (starting Q3 2025)
- High-autonomy, high-impact role — true domain ownership.
- Quarterly off-sites, trainings, and team building experiences.
- Opportunity to build something transformative for millions of American families.
Top Skills
What We Do
In 2020, unpaid family caregivers provided an estimated 34+ billion hours of care, worth over $470 billion to the economy. COVID-19 devastated our care infrastructure, and millions left the workforce to provide care in the home. As baby boomers age into retirement and increase demand for home care services, quality care becomes harder for families to find and afford. Now more than ever, families are compelled to provide increasingly complex care in the home as a safer, more affordable option for long-term care.
Aidaly is financial technology that helps family caregivers unlock billions in financial benefits incl. tax credits, insurance benefits, and government programs to smooth financial shocks, increase household income, and extend the time care is received in the home. Aidaly partners to provide training and credentialing, financial coaching, and a peer-led community to address caregiver isolation and burnout.
Aidaly is a category-defining company partnering with leading health plans to design ‘caregiver compensation programs’ that address the immediate home care workforce crisis while driving long-term value for risk-bearing entities.
We’re backed with $8.5m in Seed funding from a world-class group of investors, including SevenSevenSix, Scribble Ventures, Operator Partners, Primetime partners, Precursor, and many angels with deep fintech and healthcare experiences.
