At AKQA (part of WPP), our Strategy team works where creativity and technology meet to create what’s next. We help clients move into the future when the path isn’t clear and new thinking is needed, not just better versions of what already exists.
As an Experience Strategist, you’ll help shape where our most ambitious clients grow next. You’ll work across the full customer journey, from first interaction through to engagement, loyalty, membership, and advocacy. You’ll build strategies that create real value for both people and brands. You’ll spot emerging shifts in culture, behaviour, and technology, test ideas early, and turn what you learn into clear direction. You’ll connect thinking with making, helping turn new ideas into work that can be designed, built, and delivered in the real world.
At AKQA, you'll work in an innovative and inclusive culture, surrounded by some of the brightest minds in their fields. You'll have opportunities to learn and grow within a multidisciplinary team of strategists, creatives, technologists and experience designers, with ongoing personal and professional development. Our hybrid studio model supports collaboration, flexibility, and craft.
ROLE REQUIREMENTS
- Shape strategy across key accounts and help identify where future growth will come from.
- Build CRM, lifecycle, loyalty and membership strategies that strengthen long-term customer relationships.
- Turn customer insight, data and market signals into clear, practical recommendations.
- Write strong briefs that guide creative and experience work, and stay involved as it is developed.
- Work closely with Creative, Experience, Data and Technology teams to bring ideas to life.
- Stay curious about new technology and AI, and form clear views on what matters.
- Contribute to new business pitches and help grow the practice.
- Work with analytics teams to understand results and improve the work.
- Support and mentor other strategists, working with openness and respect.
QUALITIES & CHARACTERISTICS
- 5–7 years’ experience in strategy, CRM, CX, customer engagement or loyalty.
- Strong experience building CRM, lifecycle, loyalty or membership strategies for well-known brands.
- Able to turn customer insight and data into clear actions.
- Understands how retention, personalisation and long-term customer value work in practice.
- Comfortable working without clear answers and building clarity over time.
- Able to form strong points of view and share them with senior stakeholders.
- Good judgement in identifying what is useful versus what is noise.
- Works well across creative, data, technology and experience teams.
- Understands how strategy connects to business outcomes.
- Collaborative, generous and focused on helping others do better work.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Skills Required
- Some experience in CX strategy, service design, or experience design roles.
- Familiarity with human-centred design methodologies and research approaches.
- Ability to support and conduct qualitative and quantitative research activities.
- Experience assisting in workshops, interviews, and co-creation sessions.
- Strong analytical skills with growing ability to translate data into insights.
- Exposure to personas, journey mapping, or service blueprinting.
AKQA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AKQA and has not been reviewed or approved by AKQA.
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Parental & Family Support — Policies include fully paid parental leave for all parents, adoption support, and family leave for caregiving needs. Additional supports such as subsidized backup childcare and regional enhancements reinforce family care.
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Healthcare Strength — Health coverage offers multiple plan options with full preventive care, mental‑health resources, and dental and vision coverage. Some regions provide 24/7 virtual doctor access and supplementary healthcare budgets for services not covered by insurance.
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Leave & Time Off Breadth — Time‑away provisions include generous paid holidays with increases over tenure and a companywide year‑end closure. Special, study, and event‑based leave (e.g., weddings, moving) broaden the range of available time off.
AKQA Insights
What We Do
The imaginative application of art and science. AKQA is a design and communications company that employs 2,200 professionals in 29 studios across five continents. Awarded two Cannes Lion Grand Prix’s in 2019, and recently named by Gartner and Forrester as one of the world’s leading experience design and innovation agencies.
