Executive VP of Sales

Summary

The Executive Vice President of Sales is responsible for delivering company revenue targets by building a predictable, high-quality pipeline and driving consistent sales execution across all channels. This role leads the sales organization with a focus on accountability, conversion efficiency, and scalable growth through both direct and partner-driven revenue streams.

The EVP of Sales establishes and enforces a disciplined sales operating system, ensuring alignment across teams and functions while developing strong leaders capable of scaling the organization. Success in this role is measured by the ability to translate sales activity into predictable revenue outcomes and sustained business growth.

Employees in this role are expected to perform their duties in accordance with The Way We Work, helping to create a company where innovation and care drive meaningful connections.

Duties & Responsibilities

Essential Functions

1. Revenue Ownership & Sales Performance

• Own all sales results across outside sales and partner-driven channels
• Deliver revenue targets through disciplined execution of the sales process
• Translate company revenue goals into clear quotas, activity expectations, and performance standards
• Inspect pipeline health, deal progression, and forecasting with high frequency
• Drive conversion of marketing- and partner-generated opportunities into closed revenue

2. Channel Growth & Partner Revenue

• Drive production and growth of new bank and ISV partnerships
• Establish and enforce performance standards for partner-driven deal flow
• Align outside sales teams to effectively convert partner-sourced leads
• Ensure partner relationships produce measurable revenue outcomes, not just lead volume

3. Sales Operating System & Execution Discipline

• Implement and enforce standardized sales processes and playbooks across the organization
• Drive CRM discipline, data integrity, and real-time pipeline visibility
• Ensure consistency and accountability in execution across all sales teams

4. Sales Leadership, Talent Development & Accountability

• Lead, coach, and hold sales leadership accountable, including Directors and Managers
• Build a performance-driven culture anchored in ownership, accountability, and results
• Make decisive talent decisions based on performance and organizational needs
• Develop and mentor next-level leaders capable of scaling the sales organization

5. Cross-Functional Alignment & Enterprise Impact

• Partner closely with Marketing, Partner Success, Customer Experience, Product, and Executive Leadership to align sales execution with enterprise goals
• Ensure cross-functional feedback loops improve lead quality, conversion performance, onboarding, retention, and long-term customer value

6. Strategic Planning, Executive Representation & Business Scaling

• Support development of sales strategy, annual planning, and resource allocation
• Scale revenue streams and improve organizational effectiveness as the business grows
• Represent the organization in key client, partner, and executive engagements

Additional Responsibilities

• Monitor KPIs related to conversion rates, pipeline quality, and sales productivity
• Provide market insights and customer feedback to Product and Executive Leadership
• Identify opportunities to improve sales efficiency, conversion rates, and pipeline predictability
• Travel as required to support business needs
• Perform other duties as assigned in support of company goals and business needs
• To remain innovative and efficient, the use of AI tools is typical and expected within this role and at Basys.

Requirements

• A commitment to:
  • Excellent communication and collaboration, both written and verbal
  • Excellent problem-solving skills and use of judgement
  • Accountability and ownership
  • Quality, accuracy, and attention to detail
  • A desire for continuous improvement and learning
• Leadership and development skills demonstrated through influence, mentorship, and subject-matter expertise
• Strong strategic leadership combined with operational execution discipline
• Deep expertise in pipeline management, forecasting, and sales performance metrics
• Ability to build accountability and performance culture across large teams
• Executive-level communication, influence, and decision-making skills
• Data-driven and results-oriented mindset

Education & Experience

Education & Experience

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
• 10+ years of progressive sales leadership experience
• Proven track record of delivering revenue growth and scaling sales organizations
• Experience leading both direct and partner/channel sales models preferred

Basys provides technology and payment integration solutions for businesses across the country and Canada. We treat our team, clients, and vendors like people, not numbers. Basys is proud to maintain the industry leading Net Promotor Score and a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer-oriented business model sets us apart.

Basys is an equal opportunity employer.