Executive Vice President, Data Solutions & Analytics

Reports to: President of BPD
Years Experience: 15+ Years
Department: Data Solutions & Analytics

The nation’s leading marketing services firm dedicated to health systems is seeking an Executive Vice President for its fast-growing data solutions practice. This innovative executive opportunity is ideal for a visionary leader who has a successful track record developing and selling cutting-edge marketing solutions within the healthcare space. Most importantly, this individual must have the ability to win over both clients as well as building a dedicated team that can both execute and improve the current product suite while also dreaming up and creating the solutions of tomorrow.

• Lead and grow BPD’s Data Solutions & Analytics practice, serving as a forward-thinking, industry-facing visionary in healthcare marketing and data-driven innovation.
• Own executive-level client relationships and overall client success, ensuring retention, expansion, and consistently high-value partnerships.
• Build, manage, and develop high-performing sales and delivery teams across client management, product, creative, development, and analytics.
• Drive revenue growth and profitability through business planning, forecasting, staffing strategy, and performance tracking against financial goals.
• Strengthen internal partnerships and cross-company alignment by collaborating with stakeholders and leadership to close knowledge, tool, and service gaps.
• Advance BPD’s value proposition by improving the consistency, quality, and scalability of data and technology solutions.
• Ensure operational excellence by delivering consistent work quality, improving workflows, and streamlining processes to reduce low-value effort.
• Champion innovation by establishing learning agendas that challenge clients and teams, driving new thinking and monetization opportunities.
• Stay current on emerging tools and technologies and translate new capabilities into effective client-facing strategies.
• Lead internal education initiatives that elevate understanding of data-driven marketing and modern technologies across teams and clients.
• Support new business efforts, including participating in pitches and helping articulate BPD’s long-term vision while driving near-term sales.
• Serve as a company leader and champion, representing BPD and its clients internally and externally through conferences, events, and industry presence.
• Drive integration of digital and direct marketing approaches throughout the broader BPD ecosystem.

• 15+ years of experience in healthcare marketing, data-driven marketing, marketing technology, analytics, or related digital strategy fields.
• Deep understanding of data and technology integration in marketing environments (e.g., analytics, data strategy, personalization, digital/direct marketing).
• Proven track record of building, scaling, and leading teams across delivery functions.
• Demonstrated success selling and delivering innovative marketing solutions (consultative selling experience strongly preferred).
• Strong executive presence with the ability to lead senior client relationships and influence decision-makers.
• Experience owning or leading business performance metrics such as revenue growth, profitability, forecasting, and staffing plans (P&L ownership preferred).
• Strong operational leadership skills, including improving workflows, establishing consistency, and driving efficiency.
• Ability to develop and communicate a long-term vision while executing near-term results.
• Strong collaboration skills and the ability to build alignment across internal stakeholders and teams.
• Proven ability to mentor, motivate, and develop talent; recruiting experience preferred.
• Ability to travel as needed.

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.