Clirnet

Executive - User Engagement

Posted 4 Days Ago

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Kolkata, West Bengal, IND

In-Office

Mid level

Healthtech • Software

The Role

Develops and executes digital and omnichannel marketing campaigns engaging doctors through SMS, email, WhatsApp, RCS, and social media. Responsibilities include campaign ideation, content and graphic creation, A/B testing, campaign reporting, calendar management, healthcare trend monitoring, data analysis, and achieving engagement targets within budget. The role requires omnichannel marketing experience, especially email, SMS, and WhatsApp campaigns, along with basic Excel skills and error-free execution.

Summary Generated by Built In

At CLIRNET, we’re looking for a talented Digital and Omnichannel Marketing Specialist to join our Digital Healthcare team. You will be responsible for Engaging doctors across digital channels in order to achieve targets in accordance with the allocated budget using the offerings of CLIRNET.

Key Digital Engagement channels include Omni Channels (SMS, Emails, Whatsapp, RCS) and Social Media Channels

Key Responsibilities:

Ideate and Execute campaigns for Digital Engagement to achieve the target numbers
Keep up to date with the latest advances and news in the healthcare industry Campaign level reporting Making graphics for WhatsApp, SMS and Emails using various Software.
Maintaining and updating the monthly Campaign Calendar/Planner.
A/B testing of campaigns before shooting the main campaign
Meeting Target set by the organization

Essential Skill Set:

Well verse in making content for SMS, Emailer, WhatsApp & Social media
Digital Marketing experience into B2B environment is preferable Ability to analyze data Error-free working style Team Player
Basic excel knowledge must

Education Qualification & Experience:

Omnichannel marketing experience is compulsory, especially for email marketing, SMS and whatsapp marketing would be an add on. Please averse from selecting those candidates who have done work only on SEO or Ads setting
Should have 3-5 years of experience

Skills Required

3-5 years of professional experience
Compulsory omnichannel marketing experience
Experience with email marketing, SMS marketing, and WhatsApp marketing
Ability to create content for SMS, email, WhatsApp, and social media
Ability to analyze data
Basic Microsoft Excel knowledge
Error-free working style
Team player
Digital marketing experience in a B2B environment

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The Company

Mumbai, Maharashtra

306 Employees

Year Founded: 2015

What We Do

India’s largest Live Digital CME & Doctor Generated Medical Content Platform! Currently serving 350,000+ verified doctors by providing them a bouquet of free digital CME (Continuing Medical Education) and patient management tools, CLIRNET is the fastest growing community of doctors in India. CLIRNET provides a scalable platform for the Indian healthcare industry’s movement towards digital knowledge-based marketing (KBM) programs. CLIRNET’s team of 250+ (from NYU, IIM, IIT, and other premier institutes) is located in Mumbai & Kolkata. CLIRNET is a Stanford Seed company that was nominated by Times Network Digital Summit in the Top 5 Companies for Digital Social Innovation. As per an institutional study conducted by researchers from IIM-Bangalore & HEC-Paris, the platform has helped guide clinical decisions for 89% of Doctors with a 91% NPS (Net Promoter Score) Visit us to know more!