The Role
Develops and executes paid media strategies across digital channels, including display, social, search, video, and programmatic advertising. Responsibilities include market and competitor research, media buying negotiations, creative collaboration, campaign monitoring, performance analysis, budget optimization, and vendor relationship management. The role also requires staying current with emerging media trends and technologies.
Summary Generated by Built In
1. Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms
2. Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions
3. Negotiate media buys including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget
4. Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences
5. Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI
6. Stay updated on emerging media trends, technologies, and best practices to continually improve campaign effectiveness
7. Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms
Requirements
Need Graduates with Digital Marketing Course and Paid Media Experience
Benefits
Fixed Weekend Off
Monday to Friday 9:30 AM to 6:30 PM
Work Life Balance
Skills Required
- Graduate qualification
- Completion of a digital marketing course
- Paid media experience
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The Company
What We Do
Mobavenue develops AI-powered growth marketing technologies and MadTech solutions for brands, agencies, and publishers. Its platform supports customer acquisition, engagement, monetization, and retention across connected devices. Founded with a mobile-first advertising focus, the company provides in-house product suites designed to improve brand performance and measurable digital growth, serving clients across multiple industries and global markets.
