Executive Director, Targeting, Optimization, & Measurement Analytical Suite

Posted 19 Days Ago
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South San Francisco, CA, USA
In-Office
237K-440K Annually
Expert/Leader
Healthtech • Biotech
The Role
Leads the strategy, development, deployment, and measurement of scalable pharmaceutical commercial analytics capabilities, including targeting, customer segmentation, resource optimization, Next Best Action, omnichannel effectiveness, and campaign measurement. Builds analytical product roadmaps, governance, operating models, and high-performing teams while partnering with Commercial, Medical, and Access organizations. Drives adoption, change management, KPI frameworks, test-and-learn programs, and measurable business impact across brand portfolios.
Summary Generated by Built In

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Position Overview

As a strategic commercial analytics leader, the Executive Director of Targeting, Optimization, & Measurement in Insights & Analytics drives the vision, design, and execution of scalable advanced analytics capabilities across the organization—such as Next Best Action, Customer Orchestration, resource optimization, and measurement. By translating pharma commercial strategy into actionable analytical execution, this role ensures our analytical assets directly drive business growth. Partnering across Commercial, Medical, and Access, you will leverage deep pharmaceutical expertise and operational excellence to elevate how the organization targets customers, deploys resources, and measures commercial impact at scale. This position is an analytical product leadership role, not an IT or engineering role. Only candidates with deep pharmaceutical commercial, medical, and/or access analytics experience will be considered. 

This position reports to the Vice President of Insights & Analytics within Data, Digital, & Analytics (DDA). 

Responsibilities

Commercial Data Science Strategy & Leadership

  • Analytics Strategy: Define and drive the strategic analytics roadmap for scalable targeting, optimization, and measurement analytical solutions across the entire commercial lifecycle (launch, growth, and mature brands).

  • High-Impact Capabilities: Lead the design and deployment of commercial analytics solutions, such as Next Best Action (NBA) engines, dynamic HCP/patient segmentation, marketing mix modeling (MMM), targeting, field sizing, and omnichannel campaign effectiveness.

  • Analytical Product Leadership: Direct long-term analytical product investments and balance cross-portfolio trade-offs to ensure analytical tools directly drive commercial growth and brand performance.

Analytics Execution & Operational Excellence

  • In-House Model & Capability Building: Direct the development and deployment of advanced analytical methodologies, partnering across the organization to ensure capabilities are tailored directly to business requirements and commercial workflows. Maximize the embedment of AI capabilities into analytics. 

  • Scalable Business Deployment: Design and scale analytics solutions that support omnichannel engagement, customer segmentation, resource optimization, campaign measurement, field effectiveness, medical engagement, and access strategy.

  • Rigorous Project Delivery: Apply strong project management and operational frameworks to manage a complex portfolio of solutions, ensuring on-time, high-impact delivery across multiple priorities.

  • Measurement: Build measurement frameworks for analytics and AI solutions, including success metrics, test-and-learn design, adoption tracking, performance monitoring, and outcome measurement to quantify business, scientific, operational, and patient impact.

  • Change Management & Enablement: Drive organization-wide adoption, training, and operational integration of the product operating model so teams actively embed capabilities into their strategic planning and execution.

  • Impact Measurement: Establish robust KPIs to measure campaign performance, field force effectiveness, and the quantitative net business impact of deployed analytics.

People & Team Leadership

  • Team Development: Build, direct, and retain a high-performing team with deep expertise in pharma analytics, product development, and commercial execution.

  • Commercial Integration: Foster an agile team culture focused on applied analytics and commercial impact.

Required Qualifications & Experience

  • Pharma Commercial Analytics/Data Science: Minimum 14+ years of progressive leadership experience in pharmaceutical or national healthcare payer commercial, medical and/or access analytics, marketing science, or data science. Deep domain knowledge of the commercial pharmaceutical analytics lifecycle is required.

  • Education: Bachelor’s degree in a quantitative, scientific, or analytical discipline (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics, Economics, Engineering, or Life Sciences). Advanced degree (Master’s or Ph.D.) preferred.

  • Hands-On Analytical Product Expertise: Proven track record in building, operationalizing, and measuring commercial analytics capabilities at scale in healthcare. 

  • Domain Expertise: Experience with modern data and AI ecosystems, including platforms such as Databricks, Dataiku, Snowflake, Collibra, Ataccama, Immuta, Reltio, Power BI, and GenAI/AI-ML technologies. 

  • Governance: Strong understanding of product management standards, governance, funding models, operating models, adoption, and value realization for enterprise data products.

  • Project Management & Operational Excellence: Proven experience leading enterprise data and analytical product portfolios, setting roadmaps, prioritizing investments, and translating strategy into measurable outcomes.

  • Executive Communication: Outstanding ability to translate complex methodologies and quantitative models into clear, actionable business insights for executive leadership. 

Location

  • This role is based in South San Francisco and domestic relocation benefits are available. Remote work option will not be considered.

The expected salary range for this position based on the primary location of CA is $236,900 - $439,900 USD Annual. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. 

Benefits

#LI-NN1

 

Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Skills Required

  • 14+ years of progressive leadership experience in pharmaceutical or national healthcare payer commercial, medical, and/or access analytics, marketing science, or data science
  • Deep knowledge of the commercial pharmaceutical analytics lifecycle
  • Bachelor's degree in a quantitative, scientific, or analytical discipline
  • Track record building, operationalizing, and measuring commercial analytics capabilities at scale in healthcare
  • Experience with modern data and AI ecosystems, including Databricks, Dataiku, Snowflake, Collibra, Ataccama, Immuta, Reltio, Power BI, and AI/ML technologies
  • Strong understanding of product management standards, governance, funding models, operating models, adoption, and value realization for enterprise data products
  • Experience leading enterprise data and analytical product portfolios, setting roadmaps, prioritizing investments, and translating strategy into measurable outcomes
  • Outstanding executive communication skills and ability to translate complex methodologies and quantitative models into actionable business insights
  • Master's or Ph.D. degree

Genentech Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genentech and has not been reviewed or approved by Genentech.

  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, mental health, and prescriptions, supported by HSAs/FSAs and broad wellness resources. On‑site fitness and health centers, mental‑health clinicians, and specialized programs like fully covered preventive cancer screenings and menopause support deepen the offering.
  • Retirement Support Retirement benefits feature a 401(k) with up to a 4% company match plus an additional annual 6% company contribution to eligible pay. Additional financial protections such as life and accident insurance complement salary, bonuses, and stock options.
  • Leave & Time Off Breadth Time away includes about 20 paid vacation days, paid holidays, personal days, and a year‑end shutdown. A paid six‑week sabbatical every six years notably expands long‑term time‑off flexibility.

Genentech Insights

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The Company
HQ: South San Francisco, CA
20,069 Employees
Year Founded: 1976

What We Do

Considered the founder of the industry, Genentech, now a member of the Roche Group, has been delivering on the promise of biotechnology for more than 40 years. Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. We're passionate about finding solutions for people facing the world's most difficult-to-treat conditions. That is why we use cutting-edge science to create and deliver innovative medicines around the globe. To us, science is personal. Making a difference in the lives of millions starts when you make a change in yours.

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