Executive Director-Head of Global Liquidity Marketing

Posted Yesterday
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New York, NY, USA
Hybrid
Expert/Leader
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Leads global marketing strategy for JPMorganChase Global Liquidity across the US, EMEA, and APAC. Responsibilities include integrated go-to-market execution, executive partnership, cross-functional alignment, regional team leadership, marketing operations, budget and ROI management, vendor oversight, and regulatory governance. The role drives client acquisition, retention, adoption, and business growth while advising senior leadership and maintaining high-performance global marketing standards.
Summary Generated by Built In

Shape how one of JPMorganChase Asset & Wealth Management’s largest businesses shows up for clients around the world. As Head of Marketing for Global Liquidity, you’ll set the global strategy, lead teams across three regions, and help steer the business from a seat on its Operating Committee.

As the Executive Director and Head of Marketing for Global Liquidity, you will set and deliver the global marketing strategy for one of JPMorganChase Asset & Wealth Management’s largest businesses. You will lead a regional team across the US, EMEA, and APAC, and serve as a senior marketing leader on the Global Liquidity Operating Committee, partnering with business and functional leadership to drive client acquisition, retention, adoption, and franchise growth.

Job Responsibilities
  • Own the global marketing strategy for Global Liquidity, aligned to business priorities, client segments, and distribution objectives across regions.
  • Develop and execute an integrated go-to-market approach across web, email, social, multimedia, and targeted events/field enablement, balancing global consistency with regional relevance.
  • Partner with Global Liquidity senior leadership as the primary marketing advisor, including the Head of Global Liquidity, Global Sales leadership, Product Strategy, and regional business leads.
  • Influence and align cross-functional partners across Marketing, Sales, Product, Investments, Technology, and Client Service to deliver integrated outcomes.
  • Provide concise, executive-ready updates and recommendations to senior forums, including the Global Liquidity Operating Committee.
  • Lead, coach, and develop a global team of regional marketing leads, setting clear goals, accountability, and a high-performance culture.
  • Establish the global operating cadence (planning, prioritization, approvals, delivery, retrospectives) to drive speed, quality, and consistent execution.
  • Own and manage the global marketing budget, including annual planning, forecasting, spend governance, and ROI assessment.
  • Allocate investment across regions and channels based on impact, ensuring transparent prioritization and disciplined financial management.
  • Manage agency/vendor strategy and performance (where applicable) to ensure cost-effective delivery and strong output quality.
  • Ensure marketing activities meet JPMorganChase standards for risk management, reputational protection, regulatory and compliance requirements, and approvals, partnering with Legal, Compliance, Risk, and Controls as needed.
Required Qualifications, Capabilities and Skills
  • 10 years of progressive marketing experience.
  • Demonstrated success leading global, integrated marketing strategies with measurable commercial outcomes.
  • Strong executive presence and ability to operate credibly with senior leaders.
  • Proven ability to lead through influence in a matrixed organization.
  • Proven people leadership experience across regions and time zones, with the ability to build an inclusive, high-performing team culture.
  • Deep capability across digital-first marketing (web, email, social, multimedia), with a strong understanding of channel strategy and audience targeting.
  • Excellent strategic planning, prioritization, and operating discipline, with the ability to run multiple complex workstreams to high standards.
  • Strong communication skills (clear, concise writing; confident verbal storytelling; ability to produce executive-ready messaging and materials).
  • Demonstrated rigor in budget management, business case development, vendor/agency oversight, and ROI-driven decision-making.
Preferred Qualifications, Capabilities and Skills
  • Experience in B2B financial services marketing.
  • Experience marketing to institutional clients and/or within institutional client environments.
  • Experience supporting multi-region (US, EMEA, APAC) marketing operating models and execution.
  • Familiarity with marketing governance in regulated environments (including partnering with Legal, Compliance, Risk, and Controls).
  • Experience shaping positioning and adoption-focused marketing for strategic initiatives (e.g., new platforms or programs).
About Us
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

About the Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.​

Skills Required

  • 10 years of progressive marketing experience
  • Experience leading global, integrated marketing strategies with measurable commercial outcomes
  • Strong executive presence and credibility with senior leaders
  • Ability to lead through influence in a matrixed organization
  • People leadership experience across regions and time zones
  • Capability across digital-first marketing, including web, email, social, multimedia, channel strategy, and audience targeting
  • Strategic planning, prioritization, and operating discipline across complex workstreams
  • Excellent written and verbal communication skills, including executive-ready messaging
  • Budget management, business case development, vendor or agency oversight, and ROI-driven decision-making
  • Experience in B2B financial services marketing
  • Experience marketing to institutional clients or within institutional client environments
  • Experience supporting multi-region US, EMEA, and APAC marketing models
  • Familiarity with marketing governance in regulated environments
  • Experience shaping positioning and adoption-focused marketing for strategic initiatives

JPMorganChase Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about JPMorganChase and has not been reviewed or approved by JPMorganChase.

  • Healthcare Strength — Health coverage is considered comprehensive, including medical, dental, and vision, alongside wellness and mental health resources. Some locations add onsite health centers and related wellbeing support.
  • Retirement Support — Retirement offerings include a 401(k)-type savings plan and related financial benefits, with options such as employee stock purchase participation. Financial planning resources are also highlighted to support long-term savings.
  • Parental & Family Support — Paid parental leave of 16 weeks for birth or adoption is available for all parents. Child care and back-up child care resources further reinforce family support.

JPMorganChase Insights

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products. Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. ©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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