The Role
The EVP, Digital Strategy Lead defines and scales the digital strategy practice by connecting brand strategy with customer experience, driving growth for clients and the agency, and mentoring talent.
Summary Generated by Built In
Our Digital Strategy practice sits inside the Strategy & Intelligence department and lives at the intersection of brand, commerce, and customer experience. We help our clients connect creativity, data, and technology to create digital systems that drive measurable business growth.As Digital Strategy Lead (Practice Head), you are responsible for defining and scaling BarkleyOKRP’s next-generation digital strategy and experience design practice. You will shape how we connect brand strategy and customer experience across the full ecosystem, creating frameworks and platforms that accelerate growth for clients and for the agency alike.The ideal candidate blends business strategy, experience design, and marketing technology fluency with a proven ability to lead teams, grow clients, and operationalize new capabilities. You will help position BarkleyOKRP as a fully integrated, independent agency built for a digital-native era. RESPONSIBILITIES
The individual in this role should be viewed by agency leadership, peers, and clients as a true business partner and seller-doer, capable of driving the following:
Shape the Digital Strategy Practice- Work closely with the Chief Strategy Officer, Chief Growth Officer, and agency leadership to define BarkleyOKRP’s digital strategy offering, positioning, and go-to-market narrative.
- Build repeatable frameworks, playbooks, and tools that connect brand strategy to experience, media, and measurement.
- Champion thought leadership and elevate the agency’s visibility in digital brand transformation.
- Lead client engagements that translate business challenges into digital transformation strategies.
- Scope, price, and resource engagements for profitability and scalability; manage or influence P&L performance.
- Identify and develop opportunities across existing clients and new business prospects.
- Lead projects spanning digital experience visioning, journey mapping, martech strategy, and measurement design.
- Ensure clear linkage between client objectives, project scope, and measurable outcomes.
- Build and manage a trusted network of technology and delivery partners to support scalable execution.
- Partner across Strategy, Creative, and M1M (Media/Performance) to deliver integrated, data-driven brand experiences.
- Collaborate with client and account leads to position digital strategy upstream in client relationships.
- Embed digital thinking across departments and drive internal digital enablement.
- Build and develop digital strategy talent within the agency through mentorship, training, and capability building.
- Create systems that promote collaboration, learning, and shared digital knowledge across teams.
- 15–20 years of experience in digital strategy, experience design, or digital transformation within agencies or consultancies.
- Proven success leading cross-functional teams and building digital practices or offerings.
- Deep understanding of marketing technology, platforms, and data ecosystems.
- Experience translating business and audience insights into actionable experience frameworks.
- Commercially minded, with experience pricing, resourcing, and sustaining margin growth.
- Comfortable operating in ambiguity and building systems from the ground up.
- Excellent communicator and storyteller with the ability to inspire clients and internal teams alike.
BarkleyOKRP’s Commitment to Diversity & Inclusion
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
Top Skills
Data Ecosystems
Digital Strategy
Experience Design
Marketing Technology
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The Company
What We Do
Barkley is an independent creative idea company.
Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground.
We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem.
We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
