Event Marketing Manager

Posted 12 Days Ago
Be an Early Applicant
Austin, TX
70K-90K Annually
Mid level
AdTech
The Role
The Event Marketing Manager will lead and execute the events strategy for Sock Club, including planning, logistics coordination, on-site execution, and post-event analysis. The role involves managing the event cycle, analyzing ROI, implementing marketing strategies, and collaborating with stakeholders. The manager will also oversee materials handling and represent the company at events.
Summary Generated by Built In

Overview:

Every year Sock Club attends 15+ trade shows ranging from expo / exhibition floors, ABM events and virtual webinars in the promotional products industry! We are looking for an events subject matter expert to join our Marketing Team to own and operate our events strategy from conception to completion, including pre-show planning & communications, logistics coordination, on-site execution, post-show marketing, and tracking / reporting results!
 

Functions:

  • Oversee the planning and execution of 15+ events a year by gaining understanding and fulfilling requirements for each event.
  • Administer all phases of the event cycle, including but not limited to sales, planning, marketing, servicing, logistics, administrative procedures, and reporting.
  • Analyze, track, and report on event ROI based on pipeline, revenue and lead metrics using CRM, email marketing, project management, and similar systems.
  • Recommend, develop, and implement effective marketing plans or strategies for generating event revenues.
  • Manage inventory control, show material handling, logistics coordination and on-site execution.
  • Conduct short and long-term planning and management for events and sales.
  • Lead liaison between events and all cross-lateral stakeholders.
  • Ownership of packing, set up, and breakdown of all events. 
  • Execute production of events and represent Sock Club & hold business conversations on-site.

 Qualifications:

  • Superior organizational and time management skills
  • Demonstrated problem solving and critical thinking skills
  • Strong written, verbal and listening skills
  • Experience with CRM (Hubspot preferred)
  • Experience with Project Management software (ClickUp preferred)
  • Experience with Google Suite, Proficient in Google Sheets
  • Able to travel up to 45% of the year
  • Able to lift up to 40lbs on occasion
  • 5+ years of events coordination experience
  • 1-2 Years of sales representative experience preferred

Mid-Level / Full-Time

Salary Range: $70,000 - $90,000


 

The Company
HQ: Austin, TX
39 Employees
On-site Workplace
Year Founded: 2012

What We Do

Sock Club is the #1 designer and manufacturer of custom socks. At Sock Club, we empower companies and organizations to promote their brand in a creative and tangible way with custom socks. Socks are perfect for promotional items, corporate gifts, special events and of course, company swag. We provide complimentary design support and a standard turnaround time of 10 business days or fewer for our American-made socks.

We create an exceptional quality product that is ethically produced and competitively priced for clients like Amazon, Slack, American Airlines, SXSW, NBC, and many more!

Interested in custom socks? Our in-house design team is ready to help you bring your sock vision to life - and fast! Send us your logo and let them design your socks for free!

Want to design your own sock? We can send you a design template with all of the tools you need to design your dream sock. Our designers are a resource for you throughout the process and are more than happy to assist you with your design for no additional charge.

Want socks for you and your loved ones? The same awesome team also runs our subscription service. This is where our designers compete to deliver you the best sock experience each month!

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