Location: Fremont, CA (frequent travel to Los Angeles, Beverly Hills, San Francisco, San Diego & other markets as needed)
Compensation: Competitive hourly pay ($30–$45/hr) + bonus
Confidentiality: All applications will be handled in strict confidence.
Join Sony Honda Mobility of America Inc.
Sony Honda Mobility of America Inc. is a proud subsidiary of Sony Honda Mobility Inc., a 50/50 joint venture between Sony and Honda, headquartered in Tokyo, Japan. Our American headquarters in Culver City, California, established in March 2023, is at the forefront of bringing the innovative electric vehicle, AFEELA, to the US market. AFEELA embodies the essence of "FEEL," creating an interactive relationship where people and mobility connect through advanced sensing and network technologies.
At Sony Honda Mobility of America, we are dedicated to moving people through innovative solutions inspired by diversity. Join us in shaping the future of mobility with creativity, technology, and a commitment to excellence. Apply now to make a difference!
Position Summary
Sony Honda Mobility of America (SHMA) is building a high-performing EV Sales & Customer Engagement team to deliver a premium, end-to-end ownership journey for AFEELA. Rather than posting separate Lead/Advisor/Part-Time roles, we’re creating one candidate pool and will align final role level (full-time, part-time, or lead-track) based on experience, capability, and performance potential.
In this customer-facing role, you will drive the full sales process—from first contact to delivery—while creating memorable, premium experiences in our studios and at events. You’ll own pipeline activities, lead demos and test drives, guide customers through purchase, and maintain engagement post-delivery. If you’re a proven closer with a luxury mindset and a passion for EVs, we want to meet you.
Job Responsibilities
- Own the customer journey: engage prospects, qualify needs, conduct tailored product presentations, and lead test drives that showcase AFEELA’s design, technology, and performance.
- Convert demand into sales: manage the full lifecycle (lead gen, needs analysis, proposal, negotiation, purchase coordination, delivery, and post-delivery follow-up).
- Operate with polish: represent SHMA at studio appointments, pop-ups, roadshows, and brand activations; ensure every touchpoint reflects a premium, hospitality-driven standard.
- Run your business: maintain accurate pipeline, activities, and outcomes in the CRM; execute timely follow-ups and hit personal sales/KPI targets.
- Be an AFEELA expert: master vehicle features, charging, connected services, and ownership benefits; explain complex tech with clarity and confidence.
- Strengthen loyalty: support onboarding, check-ins, and service coordination; invite customers to events and owner experiences to deepen engagement.
- Collaborate cross-functionally: align with Marketing, Delivery, Service, and Product teams to ensure consistency across messaging and handoffs.
- Elevate the operation: help maintain presentation-ready studio spaces; share customer insights to improve sales motions, content, and programs.
- Growth path: high performers may be considered for lead responsibilities (shift leadership, mentorship, and elevated KPIs).
Required Qualifications for Position
- 2–5 years of success in premium automotive, luxury retail, or high-end tech sales with a consistent record of meeting/exceeding targets.
- Demonstrated ability to run a full sales cycle (qualification → demo/test drive → proposal → close → delivery → follow-up).
- Exceptional communication, presentation, and relationship-building skills; consultative, customer-first approach.
- Comfortable working on-site in a fast-paced, startup environment with evenings/weekends/holidays as needed.
- Frequent travel across Southern/Northern California markets (e.g., Torrance, Culver City, Beverly Hills, San Francisco, San Diego).
- Proficiency with CRM platforms and productivity tools (Microsoft Office / Google Workspace).
- Valid driver’s license and clean driving record.
Preferred Qualifications for Position
- EV sales or D2C automotive experience; familiarity with charging, connected services, and digital retail flows.
- Background in luxury/premium brands or high-touch experiential sales.
- Multilingual skills (e.g., Japanese, Spanish, Mandarin, Hindi).
- Experience working events/roadshows, studio operations, or VIP clienteling.
Additional Details
- Work Arrangement: Primarily on-site in Fremont, CA, with frequent travel to other California locations listed above.
- Role Structure: We are considering full-time and part-time hires from the same candidate pool. Lead-track opportunities based on performance.
- Visa Sponsorship: Not available for this position.
- Confidentiality: Your application will be treated as strictly confidential.
Benefits
- Comprehensive medical, dental, and vision benefits
- Flexible Working Policy
- Paid parental leave
- 401k Program
- “Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks
- Yearly bonuses (subject to eligibility)
- Company phone (subject to eligibility)
- Company swag
- A brand new laptop and monitor
- Special discounts on Sony products
- Learning and Development quarterly stipend
- More to come!
The anticipated pay for this position is $30–$45 per hour plus bonus. This range does not include other compensation components or benefits that an individual may be eligible for. The actual rate offered depends on factors such as qualifications, years of relevant experience, unique skills, education/certifications, and work location.
Sony Honda Mobility of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex (including pregnancy), gender, national origin, citizenship, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants
Sony Honda Mobility of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [email protected] Please indicate the position you are applying for.
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What We Do
Sony Honda Mobility of America Inc (Culver City, CA) is a subsidiary of Sony Honda Mobility Inc (headquartered in Tokyo, Japan) and is a 50/50 joint venture by Sony and Honda. Established on September 28th 2022 in Japan, SHM has over 300+ employees in Tokyo. Sony Honda Mobility of America was established in March 2023, with our team in Culver City, California. We are introducing an electric vehicle, AFEELA. AFEELA represents "FEEL," which is at the center of the mobility experience. AFEELA expresses an interactive relationship where people “FEEL” mobility as an intelligent entity, and mobility “FEELs” people and society using sensing and network IT technologies. Our purpose is to move people through the pursuit of innovation with diverse inspirations.
