The Role
Lead creative direction, casting, talent development and show production across multiple properties. Manage auditions, booking, show scripting, rehearsals, vendor relationships, event calendars, and cross-department collaboration to deliver high-quality live entertainment. Coach talent, implement feedback systems, and support on-site execution including occasional international travel.
Summary Generated by Built In
ROLE SCOPE
Entertainment Creative & Casting
- Lead execution of all entertainment offerings from a creative point of view.
- Lead brainstorming sessions across the business to ensure concepts capture a wide range of ideas.
- Create and implement successful audition and casting strategies in a multicultural environment with diverse talent needs.
- Book relevant talent for special events across Farah’s portfolio of properties.
- Lead show and event creative content creation, working with internal and external partners as required.
- Prepare creative presentations and update content as required.
- Develop and maintain strong global relationships within the talent community, creative agents, managers, etc., to effectively build and maintain a solid, ongoing, and diverse talent pool.
Talent Development & Administration
- Create and implement a formal and ongoing show quality/note feedback system to help ensure and maintain high-performance standards.
- Create and implement a strategy for internal talent development that fosters and promotes growth.
- Takes part in coaching and counseling matters and provides guidance and mentorship to Entertainment colleagues to assist in developing bench strength and succession plans.
- Compile periodic rate competitiveness and comparisons.
- Offer input into event improvements: effectiveness and efficiencies.
- Additional duties as reasonably requested by senior management.
Cross-department Collaboration
- Works with Marketing and other relevant departments to ensure strategic, tactical, and core activations align with business objectives and KPI targets.
- Work directly with venue Stage Managers to identify and fill talent needs to ensure a successful 365-day operating calendar of live entertainment.
- Oversee events calendar across Farah’s properties.
- Develop and maintain strong global relationships within the entertainment production/vendor industry to help deliver the best entertainment product while maximizing budget resources.
Character Training
- Supports production and events rehearsals as needed.
- Oversees installation, execution and debris of shows/events, including hands-on work if required.
- Acts as entertainment manager on duty as requested.
- Occasional international travel as required.
Casting Strategy
- Develop show and event-related creative concepts and plans in line with existing budgets.
- Lead brainstorming sessions across the business to ensure concepts capture a wide range of ideas.
- Create and implement successful audition and casting strategies in a multicultural environment with diverse talent needs.
- Develop and maintain strong global relationships within the talent community, creative agents, managers, etc., to effectively build and maintain a solid, ongoing, and diverse talent pool.
QUALIFICATIONS
Essential:
- A college degree or equivalent professional experience is required for the position: theatrical acting, improvisational acting, physical comedy, dancing, scripting, singing, composing, or musician.
- 8+ years of experience in a theme park or large-scale attraction environment at a management level in show development and casting development within the entertainment industry.
- Experience managing talent/actors within a theme park environment.
- Experience in entertainment concept development, scripting, and show direction.
- Working knowledge of industry trends and vendors.
Desirable:
Specialized theatrical degree, including MFA
- International experience
- Experience opening theme parks and large-scale live entertainment productions
- Working knowledge of talent contracts and robust negotiation/deal-making skills
- Demonstrated skill set within dance/choreography and music/vocals
Skills Required
- College degree or equivalent professional experience in theatrical acting, improvisational acting, physical comedy, dancing, scripting, singing, composing, or musician
- 8+ years of experience in a theme park or large-scale attraction environment at a management level in show development and casting
- Experience managing talent/actors within a theme park environment
- Experience in entertainment concept development, scripting, and show direction
- Working knowledge of industry trends and vendors
- Specialized theatrical degree, including MFA
- International experience
- Experience opening theme parks and large-scale live entertainment productions
- Working knowledge of talent contracts and strong negotiation/deal-making skills
- Demonstrated skill set within dance/choreography and music/vocals
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The Company
What We Do
Yas Waterworld is a world-leading waterpark located on Yas Island, Abu Dhabi, UAE. Inspired by the UAE's rich pearl diving heritage, the park provides a unique themed experience and is home to over 40 exhilarating rides, slides, and attractions. It aims to provide families from across the globe with one-of-a-kind, fun-packed aquatic adventures and unforgettable memories.







