Head of Marketing, Italy

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

From the moment you wake up in the morning until you go to bed at night consider the media you consume, the adverts you see, the apps you use, the websites you browse and almost all of the shopping you do online throughout the day. Chances are that every single one of those interactions, every single one of those experiences, was touched by an Adobe product.

We have a fantastic opportunity for a Head of Marketing, Italy to join our Milan team!

The Head of Marketing, Italy acts as the “CMO” for their assigned sales segment—owning the relationship with sales leadership and representing the full breadth of marketing. This role builds and executes strategic plans that drive growth, pipeline creation and progression, and strengthen customer engagement.

The main responsibilities include:

• Serve as a strategic business partner and single point of contact for sales leadership.
• Represent the whole of marketing, delivering an integrated mix of campaigns, programs and events that develop and progress pipeline.
• Own the number: deeply understand pipeline/bookings targets, account engagement, and marketing’s contribution to progression and attainment.
• Be the expert on your segment and market: identify opportunities, risks, and where Adobe should show up.
• Champion executive engagement and thought leadership through events, content, and targeted outreach.
• Drive alignment across BDRs, Campaigns, and Digital teams to ensure focus on the right accounts and industries.
• Elevate Adobe’s presence through strategic partnerships, third-party events, and digital activations.
• Act as the voice of the customer—bringing insights to shape marketing and sales strategies.

• Build and execute regional marketing plans aligned to global priorities and tailored to segment needs.
• Partner with sales leadership, actively participating in weekly meetings and QBRs; present marketing performance, insights, and optimizations.
• In collaboration with Campaigns, BDR, and Content teams, invent quarterly/half-year segment marketing plans aligned to global persona campaigns and tailored to segment priorities.
• Ensure BDR prospecting focuses on priority industries/accounts using AES and MAC insights, address gaps in tools and content.
• Drive operational and analytical rigor, connecting insights across teams to prioritize customer and segment needs.
• Host executive meetings, bootcamps, and roundtables to deepen engagement and accelerate deal velocity.
• Drive participation in flagship EMEA events and monitor registrations; ensure content supports every stage of the buyer journey and localization needs.
• Collaborate with Customer Success to run advocacy programs, onboarding journeys, and upsell/cross-sell initiatives.
• Amplify Adobe’s voice—write blogs, lead social engagement, and represent Adobe at key industry events.
• Track and report marketing impact with clear KPIs on engagement, pipeline, and bookings; share insights with leadership.

The Head of Marketing, Italy will deliver:

• Strategic marketing plans that align global campaigns to segment-specific objectives.
• Clear measurement of marketing’s impact on account engagement, pipeline creation, progression, and bookings.
• Strong cross-functional alignment that accelerates execution and improves sales outcomes.
• Customer advocacy programs and success stories that strengthen retention and loyalty.

• Executive presence and strong interpersonal skills; proven ability to influence and build trust with senior sales leaders.
• Deep understanding of marketing strategy and ability to design the right campaign mix (especially events and ABM) to support growth.
• Data-driven mindset with the ability to communicate marketing’s business impact in clear, outcome-focused terms.
• Creative thinker who thrives in ambiguity and stays curious.

As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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