Plotline helps consumer brands build powerful relationships with their users through thoughtful decisions made for each individual user.
Product and growth teams at Meesho, SBI, Dream11, CoinDCX, BharatPe and Upstox use Plotline to move the metrics that matter. Behind the scenes, we power over 5 billion API calls a month and reach more than 150 million users, and we are growing fast internationally.
We're fast-moving, well-funded, obsessed with craft and allergic to AI slop.
The RoleWe are looking for a driven, outbound-focused Sales Development Representative to build a pipeline for the India market. You will be the first point of contact for mid-market and enterprise prospects, opening conversations with Director-level and above stakeholders, including CXOs, and booking qualified meetings for the India Account Executives.
This is a hands-on prospecting role. You will research accounts within the defined TAM, reaching decision-makers through calls, email and LinkedIn, and converting interest into sales-qualified meetings.
What You’ll DoProspect into SMB, mid-market and enterprise accounts in India as per the defined TAM and ICP.
Run multichannel outbound: direct cold calling, personalised emails and LinkedIn outreach.
Engage Directors, VPs and CXOs (CPO, CMO, CDO, CGO, Head of Product, Head of Growth, etc.) and articulate relevant value in brief conversations.
Qualify prospects on need, authority, budget and timing, and book discovery meetings for the AE.
Use Apollo, Lusha and similar tools to build targeted lists, find verified contacts and run sequences.
Log all activity and lead status accurately in the CRM.
Test and refine scripts, email copy and LinkedIn messaging based on response data.
1-3 years of experience in a BDR/SDR or outbound sales role.
Experience prospecting into SMB, mid-market and enterprise accounts pitching SaaS platforms.
Comfortable cold calling and holding credible conversations with Director-level and CXO stakeholders.
Hands-on experience with calling, personalized email and LinkedIn outreach.
Working knowledge of Apollo, Lusha, Sales Navigator or similar tools, and a CRM such as Salesforce or HubSpot.
Excellent spoken and written English.
Strong research skills and the ability to personalise outreach at scale.
4 SQLs per month, in line with TAM coverage
Skills Required
- 1-3 years of experience in a BDR, SDR, or outbound sales role
- Experience prospecting into SMB, mid-market, and enterprise accounts while pitching SaaS platforms
- Comfort with cold calling and credible conversations with Director-level and CXO stakeholders
- Hands-on experience with calling, personalized email, and LinkedIn outreach
- Working knowledge of Apollo, Lusha, Sales Navigator, or similar prospecting tools
- Experience using a CRM such as Salesforce or HubSpot
- Excellent spoken and written English
- Strong research skills and ability to personalize outreach at scale
What We Do
Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.
