Enterprise SDR - US

Reposted One Month Ago
San Francisco, CA, USA
Hybrid
Junior
Consumer Web • Information Technology • Mobile • Software
The Role
Build North American pipeline as the first regional SDR: outbound prospecting, research and qualification of enterprise/mid-market accounts, set meetings and handoffs to AEs, localize outreach, report learnings, and manage CRM and sales engagement tools.
Summary Generated by Built In
Enterprise SDR - US

Join our AI platform as an early Sales Development Representative (SDR) in North America and play a fundamental role in our international expansion. As a core member of our go-to-market team, you’ll be at the forefront of generating pipeline and introducing our technology to one of the world’s fastest-growing tech markets.

About Our Company
  • Expanding into North America as part of our global growth strategy

  • Serving leading apps like Step, mFour, and more

  • Proven record as an enterprise-grade app personalization platform

This is an opportunity to help craft our customer acquisition strategy in NA while partnering closely with leadership and sales.

About This Role

As our first SDR in North America, you’ll be responsible for generating qualified leads, building relationships with key prospects, and setting the foundation for our regional sales success. You will work closely with Account Executives, marketing, and product teams to localize outreach and drive pipeline from the ground up.

Key Challenges You'll Solve
  • Pipeline Generation: Develop and execute strategies to build a robust pipeline of qualified prospects in the NA market

  • Market Penetration: Research and identify target accounts and key decision-makers

  • Outbound Experimentation: Test and optimize outbound campaigns for the best response rates

  • Regional Insights: Surface actionable feedback and local market intelligence to improve our go-to-market

Outcomes Expected
  • Annual Target: $1.2M in qualified opportunities
    Ramp Expectations:

    • Q1: ~$150K in qualified pipeline + 8 to 12 qualified meetings

    • Q2: ~$300K pipeline

    • Q3: ~$350K pipeline

    • Q4: ~$400K pipeline and repeatable outbound process

ResponsibilitiesLead Generation & Qualification
  • Execute outbound prospecting (emails, calls, LinkedIn) to engage enterprise/mid-market targets

  • Research, identify, and qualify decision-makers within target accounts

  • Conduct discovery calls and initial qualification to uncover needs and pain points

  • Set high-quality meetings and demos for Account Executives

  • Work with AE to ensure smooth handoff and excellent prospect experience

Market & Process Development
  • Collaborate to iterate on ideal customer profiles and tailored messaging

  • Report on outreach effectiveness and market reaction; document learnings and playbooks

  • Work with marketing to execute and localize demand generation campaigns

Tools & Operations
  • Manage CRM data, maintain accurate prospecting records, and follow up with all leads

  • Utilize sales engagement and research tools for efficient outreach

RequirementsProfessional Experience
  • 1+ year of outbound B2B sales development, preferably in AI/SaaS/technology

  • Experience with enterprise/mid-market prospecting and qualification

  • Demonstrated ability to generate qualified meetings and exceed targets

Core Competencies

Pipeline Builder

  • Persistent, creative, and metrics-driven

  • High energy, self-motivated, and comfortable with rejection

  • Strong communication and writing skills for multichannel outreach

Market Explorer

  • Research-oriented; quickly grasps new markets and verticals

  • Comfortable adapting approaches based on feedback and results

Team Player

  • Excellent collaboration with Account Executives, marketing, and product

  • Receptive to coaching and eager to share best practices

Organized & Analytical

  • Methodical in lead management and follow-up

  • Familiarity with CRM systems and sales development tools

Ready to Jumpstart Our NA Growth?

If you’re excited about building a region from the ground up and eager to grow your sales career with a proven platform in a high-growth market, we want to hear from you.

This role offers the chance to make a defining impact on our market entry and growth while gaining deep exposure to enterprise sales in a fast-paced, innovative environment.

Skills Required

  • 1+ year of outbound B2B sales development experience
  • Experience with enterprise/mid-market prospecting and qualification
  • Demonstrated ability to generate qualified meetings and exceed targets
  • Familiarity with CRM systems and sales development tools
  • Experience in AI, SaaS, or technology sales
  • Strong communication and multichannel outreach writing skills
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The Company
HQ: Salt Lake City, UT
32 Employees
Year Founded: 2022

What We Do

Plotline is a mobile adoption platform that enables marketing and product teams to launch native experiences like Stories, Native Embeds, Videos, Streaks, Rewards, etc inside the app, without any engineering effort or app releases. The platform provides powerful event-based targeting and user segmentation to target the right users and help them take the right action inside the app. Today, Plotline operates at a scale of 300M MAU across their customers. The world’s largest consumer apps like Dream 11, Step Banking, Upstox, Kredivo Group, Cermati Group and the like trust Plotline to engage their users inside the app.

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